I was actually on board a cruise ship in the Caribbean (more about that soon) during the Super Bowl, so I missed this commercial when it was first shown. I didn’t even know about it until yesterday when someone sent me an email about it. I’m not sure why this guy thought I was Snickers or Mars or really why he thought this site has anything to do with Snickers. You’d be surprised how many oddball emails about candy I get. This is the actual email I received:
I have to express my discontent on the Super Bowl commercial advertisement which features two men kissing after eating the same candy bar. As a family man, I was disgusted, to have that display of disregard and inconsideration from corporation which once consisted of better family values. You can be sure that my support for your products as ended.
The snicker bar company has hit a new low and I say new, because, with all the crude companies out there, no one knows what to expect from their commercials; I would have never expected the one company which would push the envelope this year would be the one company that we love the most.
I will discontinue consuming. I have the eyes and ears of over 450 families in my circle of friends and families. You can count on me sharing my discontent with them as well.
It turns out there was a enough backlash form the public about the commercial that Snickers has pulled the ad. Even the supporting websites for the ad now redirect to the main Snickers website.
So what do you think – is the commercial funny? disturbing? offensive? Leave a comment!
- Snickers pulls plug on Super Bowl smooch ad [at CNN]
- Snickers maker drops Super Bowl ad [at USAToday]
- Snickers.com

