To me Godiva is like the Starbucks of chocolate. It’s a bit pretentious, often overpriced and it’s available everywhere, lurking in book stores, airports, hotels, even clothing stores.
But, just like Starbucks, Godiva knows how to deliver. The company’s chocolates are pricey but consistently good. The Godiva people also know how to saturate a market, just like their Starbucks friends: The chocolate behemoth has perfected the art of offering up the same product in hundreds of variations. From bars to liquors to cookies, there’s plenty of ways to get a Godiva fix. I’m waiting for the Godiva intravenous drip to dispense chocolate into my bloodstream 24 hours a day.
Now Godiva has created chocolate ‘pearls’ that come in a can. The company Web site plugs these with the tagline “Decadence goes mobile.†Please. Do we really need another temptation from these people?