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Retro Candy Flashback: Heath Bar

Categories: Candy,Candy Reviews,Chocolate Candy,Classic and Retro Candy


Heath Bar Bag

The Heath bar is not one of Hershey’s more talked about products, but it certainly is known throughout the world. Without thinking twice, people recognize it as “that toffee in chocolate bar.” That simple description is pretty accurate. Yes, the Heath Bar is a piece of English toffee, made of almonds, sugar and butter, coated in milk chocolate.

The bar debuted back in 1928 as the lead product for Heath Brothers Confection. Like many retro candies that amassed a following from that time, the Heath Bar sprang onto the national scene during the Great Depression, when candy was consumed in large amounts due to its abundance and reduced cost.

Sales for the product took off during WWII, after the army became one of the leading purchasers because the bar had an amazing resiliency and could be carried to the battlefield. After the war, soldiers helped spread the news of the candy. It wasn’t long after that this candy became entrenched in the confection world by becoming a leading ingredient in everything from cookies to ice cream.

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