Exotic treats are not what you commonly expect to find on the candy rack of the local gas station. And though exotic might be a bit lofty when describing Toffifay (known outside the US as Toffifee), its unique nature compared to its store shelf neighbors definitely makes it stand out.
I recall first running across this Storck product when I was young. I wasn’t a very big fan back then of toffee (unlike today) and avoided this odd confection at first. But the curious looking box the candies came in intrigued me, particularly the beautiful rendering of the candy on the front of the package that didn’t appear to be toffee-like at all (which it’s not).
Imagine my surprise the first time I opened the package. The box is open at the top with paper enveloping all sides. Once you push your thumb through the paper and pop open one side of the box you discover a golden plastic tray hiding inside with four inch-wide cups each containing an individual Toffifay piece.
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The Ferrero Rocher is part of a long and varied history of the Ferrero company, started by Pietro Ferrero in 1946 in Alba, a small town in Italy. Dear old Pietro had no idea that his confectionery would end up being eaten by chocolate lovers all over the world, although if you believe the marketing blurb, that was his plan all along.
It was news to me that the Ferrero company is also behind such classics as Nutella spread, Tic Tacs and the Kinder chocolates! Really, that just makes me like them all the more. The Ferrero company is one of the largest confectionery companies in the world, and to this day remains a family business run by the Ferrero sons. Officially launched in 1982, Ferrero Rocher as a product is sold in over 100 countries around the globe – although it took until 1985 for Rocher to be distributed in the US.
A good look around the official Ferrero Rocher site brings up some fun facts – that the Ferrero company purchases approximately 25% of the world’s supply of hazelnuts, and that one weeks’ Rocher production would cover the area of 16 football fields.
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