
Chocri is a German company that plans to open for business in the US in the new year. Their website allows you to design your own chocolate bars – white, dark, or milk, with your choice of additions, which range from the normal (nuts, fruit) to the more exotic (gold balls, gummy bears, spices).
When they asked if I’d like to order some sample bars to review, I was all “heck yeah,” but as I delved into the site, I began to realize that I am not exactly the ideal customer for this sort of thing. Because A, I have very strong opinions about what flavors go together, and B, I am overwhelmed by too many choices.
So, on the one hand the only things I would be sure I would like were the totally traditional choices like milk chocolate with crispy rice. On the other hand I knew that was totally not in the spirit of the thing. What would be the point of getting a combination that I could get anywhere?
Beyond that, I no longer remember exactly what went on in my mind as I clicked around the options on their site – so many that they claim that more than ten billion combinations are possible. So when the following bars arrived, I thought some crazy person had ordered them:
- White with red rice and mango cubes
- Milk with coconut shavings, candied rose petals and a marzipan rose
- Dark with pecans, sour cherries and orange pepper
Well, on the bright side, they sure aren’t anything you could walk into a store and buy, right?

