Generation Max is a new line of products by Mars just released this year to provide a healthier candy alternative to kids. “How healthy can candy be?” you wonder. It all comes down to portion control, fat/sugar percentages and added vitamins/minerals. For example, each Generation Max item has less than 150 calories and no trans fat. They also sport less than 35% of total calories from fat, 10% from saturated fat and 35% from sugar. These treats, which feature Mars candy names and items like M&Ms, Snickers and 3 Musketeers, are meant to be sold in vending machines in schools.
I’ve seen many candy bars in my day and the Generation Max 3 Musketeers S’mores Brownie Bar (try saying that three times fast) has the busiest packaging design I’ve seen yet. It’s a bright healthy yellow color with colored silhouettes of people running, jumping… being active and having fun. The 3 Musketeers logo takes second billing to the new “Generation MAX” logo that is the largest image on the whole bar. The catchphrase “Keeps you going!” is clearly written underneath, giving us the impression that this isn’t just good tasting candy, but fuel for our body and fun activities.
I’m first interested by the image of the bar on the front, showing a cross section of the bar, which looks like a 3 Musketeers in the top part, but with a layer of brownie and marshmallow underneath. Or perhaps they replaced the fluffy nougat with marshmallow? The illustration isn’t clear on which it is, but that’s what tasting is for, isn’t it?
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One of the many new products that were being displayed at the All Candy Expo was this new addition to the MARS family: Skittles Chocolate Mix. They were kind enough to give me a few samples and as I walked away from the booth I looked at the package with a strange sense of curiosity and confusion. I’m wondering how this all fits into “Tasting the Rainbow.” Is the new rainbow shades of brown?
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After reviewing the Awesomely Addictive Chocolate Chip Cookie Dough Bites last month, I was really looking forward to trying these Fudge Brownie Cookie Dough Bites too. Licking the bowl when Mom made brownies was always one of life’s little pleasures so I was hoping these would capture some of that magic.
Fudge Brownie Cookie Dough Bites are the same size and shape as the Chocolate Chip Cookie Dough Bites – roughly the size of an M (or is it M&M? What’s the singular of M&Ms?). They are small pellets of “brownie dough” covered in chocolate. While this sounds good, they weren’t very good at all. They are very sweet but have a heavy bitter taste to them too that overpowers any good taste they might have. They remind me in no way, shape, or form of brownie batter and just don’t taste very good.
They just don’t compete on the same level as their Chocolate Chip cousins. If you want brownie batter, stick to licking the bowl (but not like this). If you want cookie dough candy, go with the Chocolate Chip variety. I simply can’t recommend Fudge Brownie Cookie Dough Bites to anyone.
Buy Fudge Brownie Cookie Dough Bites online:
candy, sweets, chocolate, brownie, brownies, dough, batter
