The Mars Bar is the candy ship that launched an empire. Though not the first candy bar, it was the first of its kind in the U.K.. In 1932 Forrest Mars decided to introduce his own version of the popular American Milky Way bar to those east of the Atlantic.
It seems odd that the Brits needed a hand from Americans when it came to chocolate, but at the time of development, most chocolate in Britain only manifested itself in solid blocks while the Americans were playing around with fillings, including nougat and caramel, which are the two components that are embedded beneath the milk chocolate coat of the Mars Bar.
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To show support for the England football team (soccer to us yanks) in the upcoming World Cup, Masterfoods is renaming their Mars bar to “Believe”. This is the first time since it was created in 1920 that the chocolate bar will change. The name will change later this month and will revert back to Mars after the tournament ends in July.
They have created a website to mark this occasion at http://www.marsbelieve.com/ though the only thing there right now is a countdown to the launch day of Believe. I’d love to have one of these wrappers! (hint, hint)
UPDATE: A kind fellow in the UK has said he has sent me one of the wrappers! Thanks, mate!
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candy, sweets, chocolate, soccer, football, uk, england, british, mars, world cup