Bazooka Gum, the classic American gum we all know and love, is changing. Out goes the hard, square gum and in comes a twist-wrapped, rounder gum billed as softer and longer-lasting than the original and it will allow bigger bubbles. The 5 cent price tag will still be the same as it was in 1947 though. A comic will still come with the gum, but it’s on the wrapper instead of folded inside.
Debuting in stores across the country beginning this spring, the all-new Bazooka Bubble Gum line includes:
- Bazooka Bubble Gum Twist Wrap Pieces: individually twist-wrapped Bazooka Bubble Gum in the new softer chew, longer-lasting flavor formulation, available in 300 count tubs, 120 piece boxes, 70 and 150 piece lay down bags, 3 lb. “Big Mix†bag and Sugarless Bazooka “Party Box.†Two all-new taste-sensations make their debut in ’06 as well: Cotton Candy & Watermelon!
- Bazooka Bubble Gum Gumballs: featuring five kid-favored flavors including Original, Strawberry, Blue Raspberry, Watermelon and Grape
- Bazooka Bubble Gum Filled Pops: choose from four fruit-flavored lollipops—Orange, Cherry, Grape or Green Apple—filled with a Bazooka Bubble Gum center
- New Collectible Bazooka Premiums: now kids can “Get All-New Cool Stuff†when they redeem their collected comics. New items include fun spy gear like recording pens and binoculars, Bazooka t-shirts, watches, gumball machines and baseball caps.
The retooling of the brand coincides with the All Candy Expo which starts on June 6. Bazooka Joe himself is also morphing from a classic cartoon icon into a backwards-hat-wearing leader of a multi-ethnic gang. His new posse now includes characters such as DJ Chang (a DJ), Kevin Griffin (an awkward guy AKA Nerd), and Wolfgang Spreckels (a German exchange student). I guess the old Bazooka Joe and his gang just weren’t hip enough for today’s kids.