The way I see it, there are two ways to make a Reese’s special edition candy, and they hinge on the two main elements of a peanut butter cup: the peanut butter, and the cup. You can take that distinctively dry, salty, crumbly peanut butter and use it in a non-cup format, with results like the Reese’s Crispy Crunchy Bar, and even non-candy items like Reese’s Puffs Cereal and Reese’s Cookies. Or you can take the cup format and mess with it: change the size (Reese’s Big Cup), the shape (Reese’s Peanut Butter Eggs), the chocolate coating (Reese’s White Chocolate Peanut Butter Cups), and/or the filling (Reese’s Elvis Cups).
Since there are so many ways to alter the Reese’s formula and still be able to get away with putting a Reese’s logo on it, it’s no surprise that Hershey has been milking this cash cow for all it’s worth – Reese’s has had more special edition flavors and other spin-offs than almost any other candy (except maybe Kit Kat). Keeping that in mind, today’s candy was probably inevitable: the Reese Hazelnut Crème cup. (They’ve decided to keep the accent on “crème,†perhaps hoping to evoke, say, crème brulee rather than marshmallow creme or numerous other “We can’t legally call it ‘cream’ because there’s no dairy in it†products.)
