Candyrific Announces New Star Wars Candy

Thursday, February 3, 2011 - by Tom

For all of you Star Wars and M&Ms fans/collectors, there are some new Star Wars M&Ms candy/toys coming soon. Details on the candy/toys are below and if you happen to be in NYC next weekend (Saturday, February 12, 2011) you can attend the launch even at Dylan’s Candy Bar!

Item: M&M’S® Brand Star Wars Coin Bank
Description: A coin bank topped with an M&M’S® Character dressed up as a Star Wars personality. Available in three styles: Boba Fett, Luke Skywalker and Darth Vader. Includes a FUN SIZE® (.53 oz) bag of M&M’S® Brand Chocolate Candies.
SRP: $2.99 Wholesale Price: $1.95
Shipping: Six 9-count displays per case

Item: M&M’S® Brand Star Wars 9”& 12” Dispenser
Description: These working candy dispensers dispense M&M’S® Brand Chocolate Candies. Each 9” and 12” dispenser is topped with an M&M’S® Character dressed as a favorite character from Star Wars: Darth Vader, Han Solo, Luke Skywalker and Princess Leia. Includes a fun-size (.53 oz) bag of M&M’S® Brand Chocolate Candies.
SRP: $4.99/9” Wholesale Price: $3.25
$11.99/12” Wholesale Price: $7.75
Shipping: Six 9-count displays per case for 9”
Eight 1-count displays per case for 12”

Item: M&M’S® Brand Star Wars Fan
Description: A child-safe candy fan that’s topped with an M&M’S® Character dressed as a character from Star Wars, including Luke Skywalker, Darth Vader and Princess Leia—complete with her signature hairstyle. Includes a FUN SIZE® (.53 oz) bag of M&M’S® Brand Chocolate Candies in the handle.
SRP: $3.99 Wholesale price: $2.65
Shipping: Six 12-count displays per case

Item: M&M’S® Brand Star Wars Lightsaber
Description: Let the Force (and fun) be with you! This novelty lightsaber contains a FUN SIZE® (.53 oz.) bag of M&M’S® Brand Chocolate Candies in the handle.
SRP: $3.99 Wholesale Price: $2.65
Shipping: Six 12-count displays per case

Full press release:

World Introduction of Novelty Items from CandyRific Featuring Star Wars™ and M&M’S® Characters

What: CandyRific will announce to the world its new license pairing Lucasfilm’s Star Wars with M&M’S® Characters, featuring novelty items that partner the two icons at Dylan’s Candy Bar, the ultimate candy store. CandyRific holds licenses with some of the best known brands in the world and has planned a day-long event to celebrate its license with M&M’S® Brand and Star Wars on Valentine’s weekend. Join us for a day of fun-filled activities at Dylan’s Candy Bar in New York City. According to CandyRific President Rob Auerbach, they chose Dylan’s Candy Bar as the location “because it’s a world renowned venue and Dylan’s Candy Bar is a great candy innovator and partner.” The date was chosen in conjunction with Toy Fair, taking place Feb. 13-16 in New York, and of course, the biggest candy day of the year, Valentine’s Day.

When: Saturday, February 12, 2011 – 10 a.m. – 8 p.m.

Where:
Dylan’s Candy Bar
1011 Third Avenue
New York, NY 10021

Highlights:

• Meet Star Wars characters (great photo opportunity!) – 10 a.m. – Noon
• Make-Your-Own Star Wars Candy Mosaic – 2 p.m. – 4 p.m.
• Star Wars Trivia with prizes – 6 p.m. – 8 p.m.
• Posters to first 100 customers
• Sample over 7,000 different kinds of candy, including the new M&M’S® Brand Star Wars items filled with delicious M&M’S® Chocolate Candies in 9” and 12” Dispensers, Candy Fans and Coin Banks.
• Talk with officials from CandyRific and Lucasfilm.

More Information: For event information, please call Dylan’s Candy Bar at 646.735.0078 or CandyRific’s public relations office at 770.363.7085.

CandyRific sells candy and novelty product combinations utilizing popular licensed brands. Other licensed brands in CandyRific’s portfolio include Scooby Doo, Dreamworks, SKITTLES® Brand, and STARBURST® Brand. All products have a high perceived value, are merchandised in colorful displays and are especially popular with collectors. The company has distribution with most of the major retailers in the U.S. and distributors in almost every major market in the world. CandyRific has appeared on the INC 500 and INC 5000 lists of fastest growing companies in the U.S. consecutively for the last five year.