Oh, Valentine’s Day. The one day a year when, for some reason, it becomes socially acceptable for respectable adults to stand on the subway carrying giant teddy bears and “I Wuv U” balloons. The world becomes a mass of pink and red, with flowers and hearts and, happily for us, tons of candy boxes lining store shelves. For some people, Valentine’s Day is a big old mushfest, and they wouldn’t have it any other way. For the rest of us, Valentine’s Day is simply the day before February 15, the real holiday, when all of those delicious heart-shaped candy boxes get marked 75% off.

However, there are some options for the anti-pink and red brigade this Valentine’s season, as the folks at M&M’s/Mars are once again promoting their all-green M&M’s packages, an homage to the urban legend that celebrates the, uh, romance-enhancing properties of the green candy shells. On each package of Green M&M’s is Ms. Green herself, sassy as ever, reminding us that green is, in fact, the “New Color of Love.”

So if you’re looking for an alternative to the typical reds and pinks of the season, Green M&M’s are a fun and tasty option. They taste just like regular M&Ms, for those wondering, just like any other holiday mix; it’s only the color of the shell that sets them apart from your typical Plain M&M’s bag. And hey! If you buy too many, you’ll have a perfect filler for your St. Patrick’s Day candy dish.

As for Green being the “new color of love”? Who knows. But the important thing to remember here is this: if you have a Candy Addict in your life, skip the flowers and the “I Wuv U” bear and grab something truly sweet instead. Because everyone knows that romance is always best expressed with lots and lots of delicious candy. Flowers will die, giant teddy bears will make you look like an idiot on the subway, but candy, in any color, in whatever shaped box, is what true love is all about.

• M&M’s Green “Color Of Love” Website