Retro Candy Flashback: Bit-O-Honey

Bit-O-Honey Bag

In my day, I was an avid trick-or-treater. Straight through high school, pillowcases served as bags; loot was measured in pounds; and Snickers, Milky Ways, and Starbursts were blissfully consumed for months. Until that inevitable dark day, that is, when I would go to my closet after school, reach deep into my dwindling stash, and come up with a handful of Tootsie Rolls, Dum-Dums, and that curse of a confection, the bane of my Halloween-loving existence, Bit-O-Honeys. Bit-O-Honeys were the one candy that I disliked so much I would not eat them even in these desperate times and they were utterly un-tradeable. Who, my young mind wondered, likes these things? And what on earth are they?

Well Jerry Seinfeld, it turns out, is a big fan. They’re his fave. And if that’s not reason for further investigation now that I’m older and wiser and further removed from the anger, then I certainly don’t know what is. And so, finally, I sought some answers.

Bit-O-Honeys were first introduced in 1924 by Chicago’s Schutter-Johnson Company and were acquired, in 1984, by the Nestle Company who continues to produce them today. They are the sole survivor of the Bit-O family, which at one time also included Bit-O-Choc, Bit-O-Coconut, Bit-O-Licorice, and Bit-O-Peanut Butter. (Who knew?) This honey-flavored taffy embedded with almond bits (a candy twin of Necco’s Mary Jane) is not easy to find these days, but the shiny, almond-flecked, café-au-lait-colored treat comes in two forms: a full-size bar and bite-size pieces.

Bit-O-Honey BarFULL-SIZE BAR: I managed to track this down in that Mecca for obscure candy, The 99-Cent Store. It is considerately divided into six segments and wrapped in easy-to-remove wax paper (none of the sticky, frustrating mess that I seem to remember from childhood). It has a mild honey aroma and bends easily but breaks roughly in two, rather than stretching.

BITE-SIZE PIECES (the instigator of so much of my anguish): Pilfered from a mixed bag where they were – I thought, incongruously – cohabitating with SweeTarts Chews and Sprees, these noticeably retained the very sweet, fruity scent of their pre-packaged partners. They were softer, stretchier, and all-around more taffy-like than their full-size counterpart, leading me to suspect a difference in freshness as the culprit.

Both samples tasted almost identical: a benign honey flavor with very subtle and rare reminders of the almonds – no nutty crunch that, I think, would provide an excellent textural balance. Despite my bad memories, I have to admit, my reunion with Bit-O-Honey wasn’t wholly unpleasant; the degree of chewiness was very nice, it didn’t stick in my teeth or threaten my fillings, and it left a mild sweetness lingering in my mouth. And I’d call that a victory for Nestle.

But I’m just not all that fond of honey, I guess, because – while it didn’t offend or infuriate me like it once had – Bit-O-Honey didn’t excite me, either. If honey’s your thing, this treat’s for you; henceforth I, however, shall look to Jerry Seinfeld for comedy only – not candy. But thanks for the memories, Jer.

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7 thoughts on “Retro Candy Flashback: Bit-O-Honey

  1. You mentioned Tootsie Rolls, are the “Lime Cola” Frootie Tootsie Rolls available in the USA? I have seen them for sale in 500 packs, but not in the mix packs (just regular “Lime”). Anyone found “Lime Cola” ones anywhere (not in a pack of 500+)?

  2. Bit-o-honey is like my favorite candy. Even as a child I loved this stuff. My mom always bought it at the dollar store and I just received some from my older sister last week for my birthday.

  3. The reason that the large bar seemed stale is… it WAS! Almost any candy you get at the 99-cent store is going to be stale! (That doesn’t stop me from buying or eating it, mind you – but it’s never going to be as fresh as what you get at the local grocery!)

  4. I never really like Bit-o-Honey either, but I at least had someone to trade them to — both my sister and my grandfather loved them.

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