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Retro Candy Flashback: Seven Up Candy Bar

Categories: Candy,Candy Reviews,Chocolate Candy,Classic and Retro Candy,Oddly-Named Candy

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Seven Up Box

(Image courtesy of The Imaginary World)

Here is a guest review by Julie…

When I was about 8, our family moved to a remote part of Connecticut that was easily five miles from any main commercial shopping areas. The only place we could get candy was the neighborhood gas station, complete with a grungy, grumpy old mechanic guy who, though a bit scary, stocked some awesome candy in his little 2-bay garage; I have since wondered if he was a Candy Addict himself. Of all the candies that he had on display (and though I bought others, too), it was the Seven Up bar that got a sizable chunk of my allowance money every time.

Discontinued sometime in the 70’s, the Seven Up bar began its seven-sectioned life in the 1930s, before the 7-Up Bottling Company began making its soft drink. Eventually the 7-Up company bought the bar and retired it, so they had the exclusive use of the name whichever way it was spelled: Seven Up or 7-Up. None of that mattered a whit to me, as I was only interested in one thing: those seven sections of chocolate-covered different candy centers, meaning I was getting seven big pieces of candy in one regular-sized bar. Quite a bargain to me back then for my hard-saved pennies and nickels (shoot, I’d pay just about anything for one today)!

The Seven Up bar itself consisted of seven separated, filled sections connected by an outer chocolate shell. The shell was real milk chocolate, a bit thick on the edges, but thinner over the fillings, and had a good snap to it if bitten, and a smooth melt if left upon your tongue. The seven fillings were: Orange Jelly, Maple, Caramel, Brazil Nut, Fudge, Coconut, and Cherry; each was so distinct and different that no two bites were remotely alike. I loved the Seven Up bar for that reason especially, and, too, both the chocolate and the candy centers were really, really good.

Seven Up Wrapper

(image courtesy of

The Orange Jelly filling was so unique compared to the rest, with the cracking of the chocolate coating a fun contrast to the jellied center; I remember this one as being particularly good. Very orangey and sweet, kind of like an Orange Crush soda. The Maple was smooth, creamy and very, very sweet; similar to the maple syrup candy that you can buy in New England. Caramel was chewy and thick as well as deliciously buttery and sweet.

Brazil Nut had that rich, oily nutty flavor true to Brazil nuts, and the Fudge went especially well with this one if you chose to actually eat the two together (which is probably why they put those two next to each other)! Fudge was rich, thick and very, very intensely chocolaty. Coconut was exactly like my mother’s coconut cookies, which I still love, and again, a very sweet filling. And finally, the Cherry, which was not usually a favorite flavor for me in other candies. However, this Cherry filling was so fruity, tasty and smooth that it melted right away in my mouth and left me quite satisfied.

Seven Up wrapper - original

(Image courtesy of The Candy Wrapper Museum)

I always ate my Seven Up bar in order, starting with one end and moving to the other. I once broke the sections apart and tried eating it that way, not being sure of what I would be getting since they were out of order, but I got frustrated and went back to my orderly biting off of those chocolate chunks, savoring each one slowly (though I did have a hard time not biting into both the Brazil Nut and the Orange Jelly and chomping them up with the chocolate together, making for a great textural experience in addition to the great taste).

Necco’s Sky Bar, originating in the 1938 and still available today, is the only thing similar to the Seven Up bar, however, with only four compartments, it pales in comparison for me. I’d love to see the Seven Up bar brought back in its full, original, seven-sectioned glory… overly-sweet but wonderful, those chocolate-covered compartments containing unique flavors that I swear I can still taste. If you wanted a lot of different flavors in one bar, rather like picking the best pieces out of your mother’s big box of Valentine’s candy, then the Seven Up bar was the one to have, and there are many of us out here today who would love to have one now!

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83 Responses to “Retro Candy Flashback: Seven Up Candy Bar”

  1. 1
    joyce says:

    Wow..did you bring back memories. The Seven Up bar was my all time favorite. Just like you said, each section was awesome. I also started at one end and continued down to the last piece, I think it was the brazil nut. I would love to have it brought back, but there is no way it would be that good anymore, not with all the artificial flavors and chemicals they use now.

    But thanks for the was a delicious trip! (I too, loved the orange jelly, and the cherry..oh heck, loved the whole thing)

    I did not know why they stopped making it, now that I do, I am so glad that I do not drink soda..especially 7-Up….
    Down with 7-Up !!

  2. 2
    rebecca says:

    oh wow – these look delicious! I wish they still made them!

  3. 3
    Missy says:

    I had never heard of a 7-up but I had a friend in England mention it to me not too weeks ago. (I guess they were made there, too.) And here it is again! Weeeeiiiirrrrd!!

  4. 4
    namoli says:

    Mummy, I want one! I WANT one!!

    Sounds pretty dig-dang tasty. They don’t make em like that anymore.

  5. 5
    ButterflyKyss says:

    I had never even heard of these, they sound amazing! Honestly, after reading this review my mouth is watering. I do have this bizarre vision in my head of a can of Crush beating the high-fructose-corn-syrup tar out of a can of 7-Up, though. :P

    Too bad they still don’t make these, because I would love to get my hands on one!

  6. 6
    Lori says:

    Great article! I don’t remember those, but they sound delicious.

  7. 7
    egb says:

    Oh, you described it perfectly! Even down to the grungy gas station where I would buy them, too. I remember going with my dad when he would get his car serviced. He would always buy me a candy bar and I would choose either the Seven Up bar, the Marathon bar, or Now and Laters. Not too many people remember the Seven Up bar when I mention it. It was one of my favorites as a kid! I, too, would break off the sections one by one and eat.

  8. 8
    mike says:

    I was a kid back around 1978and my brother worked at the gift shop at our local hospital and he would bring me home one every few days they were the most awsome candy ever,so allthese years later i was thinking about them and started asking if anyone ever herd of them and people acted like i was crazy so I googled it and found this great site so the the little chubby kid from the day gets the last laugh thanks for site and lets start a petion to get these back the world would be much better place lol.

  9. 9
    Melissa says:

    Many, many times I have thought of this candy bar with longing. I have described to people who had never heard of it (it was before their time) and they, too, said it would be wonderful to taste a candy bar like that. I can’t tell you how MANY of the Seven Up bars I’ve bought in my young life. There was no other candy bar like it and there hasn’t been since. So, I’m begging the “powers that be” to bring this wonderful candy bar out of retirement and introduce it to a whole new generation of candy lovers and reintroduce to us Seven Up lovers who miss it SO much! Please, pretty please, with orange jelly, maple, coconut, fudge, cherry and Brazil Nut on top, um, I mean in the center! LOL!

  10. 10
    Priscilla says:

    That sounds awesome. I’d love to try a candy bar like that.

  11. 11
    Bonita says:

    The 7-up bar could not have disappeared in the 1970′s because I remember buying them, fresh too, in the 1980′s. I really miss that bar….AHHHHH…..

    Think I’ll write to have 7-up bring it back. Greedy capitalists wanting it back just because they want to keep their stupid trademark name!!! It’s not like people stopped buying these remarkable candy bars!!

    That’s all I have to say about that!

  12. 12
    Michael says:

    Thank goodness for the internet. I’ve tried for years (I’m 51) to explain the Seven Up bar to friends, and they looked at me as if I were crazy — they thought I was making it up! I remember several things about it:

    1.) It was hard to find. The only place I could get one was at a little drug store near my grandmother’s house. So, visiting her always meant a chance at a Seven Up bar — and, of course, she always bought me one.

    2.) It was available in both milk and dark chocolate — I remember liking the dark version slightly better.

    3.) As with most people, I found that the jelly filling was the one that really stood out — even thought it wasn’t usually one of my favorite fillings in other candy, it just somehow worked in the Seven Up, next to all those other fillings.

    4.) It was THE BEST!!!

    I am surprised to find out that it survived into the 70′s. I was buying them around 1964-1966, and I never saw one after that.

    Glad to have proof that I wasn’t just imagining it — and I sure wish I could get a Seven Up bar today.

  13. 13
    Mike says:

    I too remember this candy being available in the 80′s. I remember distinctly that Reid’s drugstore (a local shop)carried them. It was my mother’s all time favorite candy bar and I liked them too.

    I have mentioned this candy bar to friends and my wife’s relatives and everyone thinks I am crazy and making stuff up because they have NEVER heard of this candy. I am glad I can point to some others who have heard of this candy.

  14. 14
    LAURIE says:


  15. 15
    Maria says:

    Oh, my GOSH! For decades I have thought that I was hallucinating because nobody I ever spoke to remembered the Seven Up bar. It was my absolute FAVORITE. Thank you so much for confirming that I was not out of my mind and they really did exist. REALLY BUMMED to know they no longer make them. Maybe we can all bombard the company with requests to bring it back under a different name. Keep hope alive! : )
    I used to get mine at the Jewel-Osco in Racine, WI, before it disappeared and became Shopko. This was likely in the late 60′s early 70′s when I was just a pup using mom’s money, so I have no idea when they may have stopped producing them.

  16. 16
    Rich says:

    I remember this bar as well. I couldn’t remember the
    name of it however and I thank you for posting this.
    It was a great candy bar. It’s a shame it is no longer around.

  17. 17
    Donna says:

    I loved that candy. It was my mom’s favorite in the late 50′s and 60′s. We would go for a treat to the candy counter at Woolworth’s and she would by the both of us one of the wonderful bars. I just returned to a new retro candy store just opened and asked about them. This was a fairly young person and was told they had never heard of them. Glad there are others who remember those with fond memories.

  18. 18
    Abra LaMente says:

    This was one of my favorite candy bars; it was like getting a box of chocolates that you didn’t have to share. It is truly a shame that these no longer exist. Like hershey bars, I used to try to savor each section to see if I could make the candy bar last all day (it must have been all the talk of rations my parents lived through). Anyway, as hard as I tried, it was darn hard to make those sweet confections last. ;-)

  19. 19
    June says:

    I, too miss the Seven Up candy bar!! It was the best candy bar ever made. It is sad to hear that the pop company 7-UP bought it out just for the use of the name. I had no idea! Shame on them, I will not buy their products from now on. I try to explain to my kids what that candy bar was like; too bad they will not experience it like I did at their age. I can remember buying it at the local grocery store and at the nearby convenience store which is now a 7-11. Let’s start a petition to bring it back!!

  20. 20
    Michelle says:

    I thought I was the only one who remembered them…my dad would bring them home for us, if we had good behavior. That was my favorite! Thanks for explaining what happened to them-I kind of figured that, based on the name. If only they would bring them back…

  21. 21
    Tim Thornton says:

    Im origionally from mass.I was doing a search on sky bars and found your page here.This week i went to the store Yummies in maine and bought a whole box of skybars.I seemed to have thought that there were more than 4 pieces when i was a kid. Anyways i dont remember sevenup bars.but if your looking for any sort of hard to find candy.This store yummies has it all. their saying is…
    If you can’t find it at Yummies, they probably don’t make it.
    yes i did a serch for sevenup bars but they dont have them.

  22. 22
    Preston says:

    Finally! I know I was remembering that candy bar…the last one I bought was at the Dahls Store (grocery store in Des Moines, IA)in the 80′s….Now I have proof…I really wish that they would bring it back….I miss all of the flavors….

  23. 23
    dave mann says:

    thank you, thank you!!! everyone I talk to about this kept saying I was talking about the Skybar. An I knew it was not that. In the late 70′s early 80′s my dad used to take me to a car museum in Lake county IL (not there anymore) and they had a candy machine that had them. I thought it was the coolest candy bar, and wish it was still around. I don’t understand why all the good things go away. Now I can prove to my wife among others, what I was talking about. Maybe someone with $$ can bring it back….. till then – I’ll just dream about them.

  24. 24
    Sandra says:

    I loved the Seven Up Bar! I was telling a co-worker about it and she had never heard of it either. So we decided to look it up and see if it is around somewhere to buy. I was sad to see it is not. I can remember my Grandma walking to the Five and Dime store in Ste. Genevieve, MO and buying me a Seven Up Candy bar and I thought it was the best candy bar ever. I would talk my Dad into buying them for me when he went into the “Little Store” and he would but even after all these years I remember him getting into the car and saying they didn’t have any and he bought me a different candy bar and I was sad. After several more trys looking at the Five and Dime and the “Little Store” I gave up. I am all for brining this candy bar back! Come on 7Up bring back this wonderful candy bar!

  25. 25
    Mary says:

    I got a hold of the company that made them and they said the reason they stopped making them is because it was too expensive. The machine to make the seperate sections kept breaking down.

  26. 26
    Barbara says:

    The Seven Up bar was my favorite candy bar in the 70s! It was almost like a mini box of assorted chocolates, all in one bar!

  27. 27
    Beverly says:

    I’m not crazy afterall!!! Glad someone else remembers this delicious candy bar from my childhood. Everytime I mentioned this candy bar I always get strange looks from people, but I remember it exactly like you described. They just don’t make em like the use to.

  28. 28
    Regina says:

    OH MAN…I feel sorry for all those that did not get a chance to enjoy the Seven Up Bar. My family still talk about those and wish they were still available. We were trying to remember the seven different sections and that is how I came across this website. I had no clue that there were people just like us that still crave those bars.

  29. 29
    Sara says:

    I had the same experience with the Seven-Up bar in my childhood as Julie did. I still remember this candy bar vividly almost 40 years later. I have a great fondness for the old school candy bars by the smaller manufacturers. Maybe one of these candy loving companies will pick up the gauntlet and try and recreate this candy…

  30. 30
    Katie says:

    I use to ask people all the time if they remebered this candy bar, nobody ever did. Thank you for the nice memmories. I never understood why another company doesnt use the idea to come up with another candy bar.

  31. 31
    John says:

    I remember the Seven-up bar as being more square than a bar (in the 50′s-60′s) ….with the Brazil nut in the middle. they must have had different versions over the years.

  32. 32
    Darlicia Ladner says:

    So glad I found this sight. My husband thought I was crazy. He said that there could not be a candy bar with this name. Thanks for proving I was not dreaming!!!!
    Darlicia Ladner

  33. 33
    jim says:

    i have mentioned this candy bar, like many others here, and no one remembers it. finally, my carpool buddy remembered it and found this site. if only someone would/could revive it! i would get a box today if they were available.

  34. 34
    Deanna says:

    Like John, I remember the Seven-up Bar being more square. I also remember the ones I got were dark chocolate. I bought them at Central Drug Store in Norfolk, VA in the early 60′s. Thanks for recalling what all the centers were – I had forgotten them except I did remember the distinctive jellied orange! I was also wondering if I was the only person to remember these bars. Thanks to my daughter, who found this web site!!

  35. 35
    Chris M says:

    I remember going to the local drug store [Eldon's],in Seelyville,Indiana and finding a different candy bar, that was better than the rest. This was during the 60′s and 70′s and of course that was the SEVEN-UP candy bar. I remember it in the milk chocolate only. I don’t remember the dark chocolate. It was the best candy bar made. Just like the 7oz green glass bottles of the the drink 7up, the best soda ever made, I would love to have it again. I read
    some of you other comments, and I don’t blame the original
    7up company for the loss of the candy bar they changed owners several times just like the candy bar.

  36. 36
    Laura says:

    My father talks about these candy bars fondly. He remembers them well. I wish I could get my hands on one and give it to him. I bet his face would light up. I would also like to try it. I am too young to have had one.

  37. 37
    Dale says:

    I just ate a chocolate from a friend in France and it was “jelly orange.” As soon as I tasted it, my mouth said,”I have tasted this before, a long time ago.” I thought it was from a 7-Up bar, but wasn’t sure until I googled it and found this site. I too vote for it to come back!!! All the stores in little old Traer, Iowa sold it way back when!!!

  38. 38
    Sheri says:

    How I loved this candy bar!!! I was just hoping I could find one of those retro candy stores that sold it. Did not know about the 7-up story, that was interesting. I agree, it’s to bad our kids do not get to share in the experience of such a yummy candy bar. It is fun though to go back in time to relive those special memories!

  39. 39
    JOYCE says:

    Fun reading these posts. The old Seven Up with the brazil nut was my favorite also. Had two squares on each end and the brazil nut in middle with a long narrow piece on each size of nut. Awesome.

  40. 40
    Kyra says:

    I grew up in Albuquerque, NM, and as soon as I would get my .25 allowance, I would run down to the corner Rexall Drug Store and get a Seven Up Bar, a Big Hunk, a Zero bar, a box of candy cigarettes and then spend the rest on Boston Baked Beans, Bit o’Honey, Atomic Fire Balls, Cinnamon toothpicks, Nik L Nip wax bottles filled with flavored liquid or other penny candy.
    The Seven up bar was my favorite also. Every time I see a bag of Bridge Mix, I buy it and reminise about the orange jelly, Brazil nut, maple, carmel, coconut, fudge and cherry pieces of the seven up bar.
    Thanks for the memories of these…they were great!

  41. 41
    Kathy says:

    I was just chatting with my friend and we were talking about being kids and then talked about candy from the past. I thought about this and searched for it by putting “7 flavors in one candy bar” and found this. Finally! Just like the rest of you, I mentioned this and no one remembered it. After all these years I wondered if I found some magic candy bar that no one else in the world ate. Thank you so much for finding this….I can show my brother that I’m not a nutcase…lol. I did remember the name and also thought they had to get rid of it because of the soft drink.

    This was the most super delicious fantastic candy bar in the world. I wish they’d bring it back.

  42. 42
    Ellie says:

    I live in Australia and we have a chocolate kind of like it.

    It’s called Cadbury Snack.
    Here is a bit from Wikipedia:
    ‘The Australian Snack is a bar with six chunks, each filled with a different flavour: strawberry, pineapple, orange, coconut ice, Turkish Delight and caramel.’

    Also they aren’t all a “chunk” of chocolate. The pinapple “chunk” of chocolate. The pinapple is pinapple shaped, the Turkish Delight is a dome with lines and they all have like patterns and stuff on them.

    Here is a picture:

    It’s only got four flavours in the picture. I can’t remember the first one, but the second is Turkish Delight, the third is strawberry and the last one MIGHT be caramel.

    I can’t remember them, ever, only a few, but I love them all!

  43. 43
    Lori says:

    Oh the memories that you have just brought back into my life! All HAPPY! My Dad would always let us buy one candy bar when we went for long trips and this was my choice every time! I too remember the Orange was unlike any other Orange Jelly candy out there!

    Maybe we should forward this string to the 7-up company and request a comeback! I was just saying that I would buy it no matter what the cost!!

    Nostalgia…you gotta love it!

  44. 44
    joe says:

    I remember this great candy bar when I was a kid about 8 to 10 years old living in Joplin Missouri. When we moved back to Durant Oklahoma I noticed there wasn’t any to be found in our area.My wife that I started dating in 1968 never heard of them and I don’t feel like I can describe the flavor to her but thanks to this site everyone did it for me. I would buy a case and give one to all the people I love the most, starting with my wife, yes, the same one from 1968. The best thinf the 7-up company can do is bring it back.

  45. 45
    Happy Maureen says:

    I am so delighted to read all of these responses. The 7 Up Candy bar has been in my memory all of my life. I am the best candy bar ever. I may be wrong, but I think the candy bar did disappear in the 70′s. I never quit looking for it, and I seem to remember it coming back for a short time in the 80′s, it was not the same. Also, noone ever seemed to remember the7 Up. I can now feel much better to know how many people did enjoy The Best Candy Bar EVER March 2010

  46. 46
    Happy Maureen says:

    One more thing. I have lived all my life in St. Louis ,Mo Also,please excuse the mistake in the second line of the above. It is the best candy bar ever. February, Not March 2010. I am so excited to see this bar is remembered by so many people. I am now validated

  47. 47
    Cathie says:

    I have searched for a long time to find any information about the Seven Up bar. The only one I have found is the Skybar and it is only four sections. No one else I have asked, even those older and whom I grew up with, remember this candy bar.

    I, too, wish it were still available.

    Thanks for the trip down memory lane.


  48. 48
    Dan says:

    Getting to read all these short stories has been a blast for me… I am also a sixties kid that loved my seven up bars. Saturday morning would usually find me and my brother taking a little hike up to 10th and Meridian to a shopping center… (after cartoons of course!) where we could spend our two bucks for the week… I rarely would consider getting something different than the 7-up bar but if I did it would be a cherry mash or an ole henry.
    The jelly was hands down my favorite part and I would eat my way around that section so I could save it for last.

    Let me know where to sign up so we can get’em back.

  49. 49
    Rhonda says:

    I have been thanking about this seven-up bar so much . Every time I ask my family about it they say they to do not rember it this was my favorite candy bar . The first one I ever had was in Shelbyville Ky at a little gas station we was going to see my uncle that was in a nursing home I was about 5 or 6 . I do not like very many candies , but I loved this one . I never knew till know what happened to it I would be much happer with the seven-up bar than there drink. I thank all of us should send them our letters . I am so glad to have found all of your stories . I too thought I was crazy because anyone I ask says they never heard of it . Thanks for making me rember the good times .

  50. 50
    David Johnson says:

    I’m 49 years of age and from a small town.As a child (5 thru 10) I would run to the candy section of the general store and fetch a 7-up candy bar, my favorite of all candy bars. I wish they were still around for myself and others who enjoy candies such as Whitmans samplers.

  51. 51
    Rudy says:

    I’m sure I had not thought about this candy bar in decades until a friend who is my age mentioned it yesterday. We reminisced about it and even tried to remember all the flavors but left out brazil nut. We both remembered the jelly section as being the best! Then she sent me the results of her online search. It was great seeing this. I grew up in Los Angeles and we used to buy most of our candy at neighborhood liquor stores (yes, kids were allowed in). Chunky bars with raisins, Mike and Ike’s, Milky Ways, and (strangely) Ludens flavored cough drops were my favorites. I too used to eat the Seven-Up sections one at a time, and the order was just perfect, kind of like assorted Life Savers.

  52. 52
    Kat says:

    What fun to see the pictures of the candy bar I loved to get as a kid. I would ride my bike to the closest drug store to get it. It was like a box of chocolates in a bar. The drug store is gone and so is the candy bar BUT the memories remain….yummy.

  53. 53
    Elle says:

    Let’s bombard the 7-Up Bottling Company to bring it back. Millions of boomers will call them blessed. Only I’ve since discovered I have celiac disease and gluten is in some candies and not others, so I would be forever grateful if they made it gluten free.

  54. 54
    Ken Tidwell says:

    When I was a kid in the 40s my Dad would occasionaly bring home a Seven-Up bar he got out of a vending machine where he worked in Seattle. I thought at the time it was the best candy I had ever tasted and I guess I still do. To me it was like having a sampler of fine chocolates.

  55. 55
    Marta says:

    I was just talking to a co-worker about my all-time favorite candy. I don’t eat candy very often now but I do remember the 7-Up candy bar and it was my favorite. I loved the elegance of each little square and the treasure it hid inside. Luscious!

  56. 56
    Tom says:

    If you have never tried one, you really do not know what a treat they really were! I, like many other, would love to find this cand back on the display at the market. Seven-up, or 7-Up, bottling would do themselves a valuable service to assign, sell, or sart their own candy division!

  57. 57
    Ted Driessen says:

    Around 1954-55 I was 11 or 12 years old. Five or six of us from the neighborhood (Norwalk, CA) would spend the week gathering soda bottles, looking for change around our houses, (in the sofa’s). Then on Saturday we would pool our money and go to Sav-On Drug Store to buy our feast of candy, soda, etc. Candy bars were 3 for ten cents, ice cream cones were five cents a scoop. We would go out in the field of the local school and PIG OUT!! My favorite candy bars were, 7-Up Dark, Mars Bars, and Red Caps. There is a little candy store here in Samaria, ID where I live now and that is what brought the 7-Up bars back to mind.

  58. 58
    Jessica says:

    I knew this existed but no one remembered it like I did. I remember going to a real theatre in my town and the best part was that was the only place I got to eat this candy. This candy and the little snack bar that the astronauts used to eat —— fondest memories of candy as a child.

  59. 59
    tim h says:

    i’m 57 and grew up in oregon, i think about this candy bar often, and tried describing it to others, but couldn’t remember it in detail as you’ve described here. maybe thats why i like brazil nuts, cherry, orange jelly and coconut so much!? I plan to try making one, or rather, assembling one from bits and pieces of other candies, for my own amusement. Thanks.

  60. 60
    Carol from Georgia says:

    My husband and I often talk about things from our childhood.
    we were just talking today about Seven-Up candy.We also talk about Chuck Wagon candy and Nutty Buddy candy that was sold by the seniors when I was in elementary school.When we were children we did not get candy very often and it always left a lasting memory. Like Brach Stars no longer available here. I is sad that our chilldren and grandchildren will never beable to taste these wonder chocolates.

  61. 61
    Gerri says:

    Not one person I know believed me about this candy – it was my favorite and nobody remembered it. Thisis validation! I have printed this out to show the doubters and early Alzheimer candidates.

    BTW – I always gave away the maple piece – did not like maple!

    Thank you! Thank you!

  62. 62
    Jim McAbee says:

    I got goose bumps reading these reviews. My father was a long distance truck driver who began bringing the wonderful 7Up bars home in the late 50′s from trips to the midwest. Sometime in the 60′s we began to see them in North Carolina gas stations and stores and we were thrilled. I remember them just as everyone is describing and yes, they were more square then they were long and narrow and there was a milk and dark chocolate but the dark were hard to find. Can’t wait to get to heaven so I can sit down and have one along side my father……

  63. 63
    Claire Bray says:

    It is wonderful that so many people have the same memory I have of my childhood favorite candy bar. They had it at the theatre we went to in Chattanooga, Tennessee in the fifties and sixties. I remember sitting in the dark in the Saturday matinee biting off each section at a time. The brazil nut was always last, and I would keep it in my mouth for a long time. What a great trip down memory lane!

  64. 64
    Jon Moore says:

    I am 59 and grew up in Northern California, Humboldt Co. and would get this great candy bar at the local storein the early 60′s. I last found one in a 7-11 in the late 80′s in Texas. I have returned many times to that 7-11 hoping to find more of the Seven-up bar. I am deeply disappointed that they are no longer being made. My favorite part was the WHOLE bar, every delicious and unique square.
    Many a time I have told people about this candy bar just to be laughed at. Thank you for this article. I too wish it would make a come back so more generations of children could have the memories I have.

  65. 65
    Waldo Wigglesworth says:

    I also have fond memories of this candy bar, but unlike Bonomos taffy the seven up bar will most likely never return. 7-up doesn’t make candy, so they will never make it. Most candy companies, especially the smaller ones, aren’t about to start production without the rights to the name. I’m sorry to say it’s just a memory, but it is. This was my Moms favorite, but just for the Brazil nut! She’d get the Brazil nut piece and give the rest to me. Thanks Mom, I loved the orange jelly piece best.

  66. 66
    Ol Rand says:

    Got mine at the bolling ally. coconut and the jelly sections were my fave. Sad, Gone never to be seen again.

  67. 67
    angela b. says:

    I would have liked to try this candybar ( 7 UP bar) Unfortunately, my family doesnt remember this candybar in stores. Not sure why 7 Up stopped the production. sounds like the ingredients might have been too pricey or time consuming .

  68. 68
    angela b. says: this is a website for retro candy u can buy it at a reasonable price.

  69. 69
    Victoria T says:

    OH my gosh. I have talked, searched and yearned about these candy bars for years. No candy bar today can even begin to touch it. It was like having a whole box of chocolates in a single candy bar. I got mine at our local dime store. If you want more information I suggest going to

  70. 70
    Roger A. says:

    I remember the 7-up bar well, as a youngster. I have mentioned this to several of my old childhood friends recently. Seems no one remembers but me. It was only available at the movie theatres in my town. The Drive-In and the walk-in. I can almost taste that big ol’ Brazil nut with chocolate wrapped arouind it now.

  71. 71
    Kathy says:

    I use to walk to the drug store to get these. I think it was the Pearson company who use to make these. I’m not sure? I sent them an email one time, and told me something about the seven up company. They also sent me a box of their candy. I wish they would bring these back, but give it a different name.

  72. 72
    Kathy says:

    It was in the early 70′s when I found them. Was a pharmacy called Baker willaford’s in Nederland Texas. It was on the corner of Nederland Avenue.

  73. 73
    DeeAnn says:

    Yum! The highlight of my long summer vacations as a child was walking the around the block with my eye in the gutter of the street hoping for at least a dime (for candy) and a penny (for tax) that I could spend at our Little Store on the corner of my block. The Seven Up bar was just one of the MANY choices of novelty candies that we used to enjoy in the 70′s. I drove the store ladies nuts with my money in hand debating over which yummy candy I would get for the day. Now we’re only left with the big corporation candies at the supermarket. Little candy companies and Little Stores are no more. :( Now, I’d give anything to remember the candy that fizzed in your mouth like soda pop, and no it was not Bottle Caps! We also had candy cigarettes and those wax filled soda bottle shaped bottles filled with a bit of juice. Those really sucked, but you had to get them for the novelty.

  74. 74
    DeeAnn says:

    Me again–I found the fizzy candies! Zots!

  75. 75
    Samantha says:

    I loved Seven Up bars. I used to buy them at the trading post at summer camp. What great memories. I’m with you…bring them back. Maybe I can get my culinary student daughter to revive them?

  76. 76
    Michael Saripkin says:

    OMG. The Seven Up Candy Bar was my favorite. My grandparents owned a toy store in Clarksdale, MS and my grandfather had a small candy shelf on the counter. He always stocked this candy because it was my favorite. The orange filling was #1 and coconut was #7, but no matter what, I had to have one, and had to eat it one section at a time. I am 53, and for 40 years I have wanted one.

  77. 77
    Gene in L.A. says:

    Not my absolute favorite, but I did like them and would give a lot to have one again. Trouble is, they would have gone out of business eventually anyway. Seven quality fillings in real milk chocolate would have become prohibitively expensive to make.

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    Sandie says:

    I loved the seven-up bar. When we moved to Canada I discovered a similar bar called The Treasure Bar that had 6 little chocolate pockets in a bar made by Neilson.It was discontinued in the late 70′s.

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    Judy says:

    Something made me remember it and I described it to my husband and asked him if he remembered it. He said he loved it but he couldn’t remember the name either, so I researched it on and it brought me to this site. All I could remember was that it had a brown wrapper and it was around the 1960’s. YES! I remember now. It was my favorite candy bar when I was a kid. I didn’t get candy often, but I loved the Seven Up bar! I used to eat it very slowly letting it melt in my mouth. Too bad they don’t make it anymore. I believe it would be a big hit if they used the same recipe; everyone likes quality.

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    steve says:

    bring the 7 up bar back now

  81. 81
    Carol says:

    Oh, I so miss these! I agree with Steve, bring it back now!!!!

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    Michelle says:

    I remember the Seven Up bar as having a white wrapper with blue writing when I had them. I feel like I have come home seeing all of you post about it! I hate jellied fillings but loved this candy bar!

  83. 83
    Tim Lloyd says:

    I remember a candy bar named seven up that had 7 different flavors covered by chocolate, can anybody tell me how I might be able to find it and how to order it.

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