Candy Circuitry

Candy Circuitry

I’d come up with some excuse you could use – you have a techie boyfriend, or your mom is really into circuitry, or you want to create a dessert that expresses your true inner geekiness – but you really don’t need a reason. Evil Mad Scientist Laboratories, the evil geniuses behind the CandyFab 4000 3D Candy Printer, have come up with an incredibly detailed set of step-by-step instructions so that you, too, can be a master of edible circuitry.

These folks are serious about the task. They suggest you start with a graham cracker, and then they list all available toppings you can use: licorice wheels for red and black wires, Life Savers for resistors, and marshmallows for battery cells.

Who needs a gingerbread house when you can have a graham cracker/candy circuit board?

licorice, graham, marshmallow

Candy Press Release Roundup

I’m still catching up from the All Candy Expo, but here are just a few of the candy press releases that came out of the Expo:

chocolate, NASCAR, Hersheys, popcorn, now later

Cadbury Dairy Milk Gorilla Commercial

The nature of the candy business lends itself well to creativity in advertising. Candy is fun, whimsical, and happiness-inducing. It makes sense that the advertising should be a reflection of those characteristics which make us all love candy so much.

Sometimes they overshoot a bit and miss the mark (Starburst’s Little Lad anyone? And how about that Skittles commercial with the nightmarish singing rabbit?). At this point all I can ask for is a good laugh, and to not be too horrified.

While this Cadbury Dairy Milk commercial by A Glass and a Half Full Productions sits on the border of Creepytown, it still cracks me up. What an anthropomorphic gorilla has to do with chocolate bars I couldn’t tell you. It doesn’t make me crave Cadbury Dairy Milk so much as it makes me crave Phil Collins’ Greatest Hits. Judging by Cadbury Dairy Milk Gorilla’s face as he “feels” the music, I think he agrees with me.

cadbury, chocolate, commercial, video

Retro Candy Flashback: Rolo

Rolo When I first started writing for Candy Addict, many weeks ago, my family excitedly nominated several candies for review. I expected most of them: my sisters loved Wacky Wafers and Whatchamacallits as much as I did, but the nomination that came out of nowhere was given to me by my father, who suggested that I write about Rolo.

Now, my father loves chocolate just as much as I do. If he had to eat one thing for the rest of his life, I’m pretty sure it would be Milky Way Midnight bars. Sure, I’ve seen him go through stages where he favors other chocolate bars, but the Milky Way Midnight always wins. Rolo has never even been a contender. I don’t think I’ve ever seen my dad eat a Rolo, and now suddenly he wanted me to review them. Something was up. A mid-life crisis? A clone of my father with different candy preferences? My father’s evil Rolo-loving twin?

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Sera’s All Candy Expo Wrap-Up

Candy Expo New Product Showcase

You can take the Candy Addict out of the All Candy Expo, but you’ll never take the All Candy Expo out of the Candy Addict. That basically sums up my feelings since I’ve returned home and had a few days to look back on the biggest and sweetest trade show of the year.

The thing that I enjoyed most about being there was the people. Everyone was so open and passionate about candy, whether they were buyers, sellers, press or bloggers like myself. It was so nice to be able to talk candy to someone and have their eyes light up with enthusiasm as opposed to the slightly confused/scared look I get from non-Candy Addicts. The sellers all had such pride in their products, the buyers had such loyalty to certain types and brands and they all had such an impressive knowledge of the confectionery world. I miss being around such love for candy.

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