The sixth season of Fox’s popular reality series American Idol is under way, and Pop Rocks is coming along for the ride. Pop Rocks is launching a new song contest: I Want to be a Pop Rocks Star. Kids enter by writing a song about their favorite crackling, popping candy and must send it in along with two proofs of purchase. Apparently, winners will be chosen at random from the pool of all entries, and details about prizes are still sketchy so early into the year.
If you know a young person who’s brimming with musical pride over carbonated candy, tell them to keep an eye out for this contest. Who knows? Maybe they’ll end up as Pop Rocks’ own American Idol, hopefully without having to hear any dream-crushing insults from Simon Cowell.
- Pop Rocks Candy Recharged! at BrandWeek.com
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