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Retro Candy Flashback: Wax Lips

Categories: Candy,Candy Reviews,Classic and Retro Candy,Novelty Candy

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When I look at the popular line of Bratz dolls, all I can think of are Wax Lips. The over-sized flavored lip-shaped wax that magically seemed to release a tasty juice when you chewed it up. Did they really turn into gum or did I just chew the wax so much that it seemed like it? How fun were these? Loads of fun! You could instantly become a superstar without Botox or a costly cosmetologist! A superstar in your own mind, perhaps. In any case, Wax Lips could transform you. They made kids confident and loving, pretending to pucker up for anyone within ten feet of them.

Wax Lips have a sort of “bit” on the back that you can slip between your lips to wear the wax lips. If you got excited and bit through that part, your fun was significantly halted. All you can do without the back piece is hold them up to your lips with your fingers. So, training yourself not to bite the back part off was a proud talent. Wax Lips used to be at all the dime-stores when I was a kid… Where have they gone? You would think with all the big-lipped dolls, they’d make a comeback.

Wax Lips were invented by the American Candy Company in the early 20th century (whoa!). Concord Confections, Ltd. picked them up in 2002, and then Tootsie Roll Industries picked up that company in 2004. The lips are now called “Wack-O-Wax” which, to me, makes them sound like a horror movie. I suppose if you were a boy on the other side of those lips, it would be like something out of a horror movie. The more boy-friendly version of Wax Lips is Wax Fangs – lips with fangs!

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8 Responses to “Retro Candy Flashback: Wax Lips”

  1. 1
    Rhea says:

    There’s something about the flavor of wax lips that I can’t quite put my finger on. It’s sort of minty, yet not. I really like it!

  2. 2
    david says:

    actually the wax lips were made by w & f which went broke in 1990 and then it was glenn confections . American candy next came into the picture.

  3. 3
    Heather says:

    Thanks, David! ^_^

  4. 4
    Leonard says:

    Thanks for the information. I have looked for the wax lips and also the Wowee was gum whistles that we use to get years ago! I have ordered the Wack-o-Wax lips and they don’t have the same texture the old ones did. They seem a bit harder and just not as smooth. I am glad we can get something though.

  5. 5
    Kristin Wells says:

    For an accurate history of Wax Lips, see

  6. 6
    Mike Stone says:

    Does anyone still make the wax harmonicas? If so, how can I get somw?

  7. 7
    Debbie B says:

    I agree totally with Leonard’s comments.. Wack-O-Wax by Concord Confections is definitely NOT the same taste as the Fun Gum Sugar Lips made by the American Candy Co. It’s not just the consistency; the flavor is just not there. I was fortunate enough to buy some of the good-old Sugar Lips a few years back and was then sadly disappointed to order more and received the Wack-O-Wax. Now why did they have to go and ruin a good thing?

  8. 8
    mary says:


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