I finally picked up a box of Pocky for $1.00 at my local Asian Market yesterday. I have seen it many times and have always been curious what it was like. It comes in a bright red box labeled “Pocky,” and it has what looks like a bunch of sticks pictured on the front. There are many flavors (including some bizarre limited edition ones), but I picked up the basic “Chocolate Flavour.” It is by Thai Glico Co Ltd (the makers of Collon), and the package states that it is a “Super Snack.”
“Super Snack” is an excellent description of these delicious treats. As I got into my car after leaving the Asian Market, I opened up the box and the foil wrapper inside. I grabbed a Chocolate Pocky stick and crunched down on it. MMMMMmmm! DANG! It was GREAT! It was like a crunchy shortbread dipped in sweet chocolate.
The market is only 2 miles from my house but I downed half the box by that time. One Pocky after the other. Boom boom boom. They are so delicious and deserving of our Awesomely Addictive award! I somehow controlled myself until 1 minute before writing this article. I saved 2 out of the 20 or so sticks that were in the box, but they are now gone.
The ingredients list is very short: wheat flour, sugar, tapioca flour, palm oil, milk, salt, and artificial chocolate flavor – nothing weird or scary included. Even though the chocolate is “artificial†it tastes really good, especially when combined with the crunchy sticks. I can’t say a single negative thing about Pocky except maybe that they are too easy to eat.
Buy Pocky online:
- at Asian Food Grocer
- at JBox
- at Amazon

i love pocky! glad to see it reviewed. :)
I love Pocky! I was never a fan of the “normal” flavors, but the limited edition ones always rock my world! The best one was the Winter Coco flavor from last year. It was literally like fudge on a stick…it was sooo gooodd…..
Ohhh POCKY! Yum!
I completely agree about the addiction factor. I have no ability to exert any type of self-control around Pocky.
Do try some of the other flavors if you get the chance. I had some straight-from-Japan pineapple yogurt flavor once that was insanely good.
I must suggest that someone on this blog review at least a few more Pocky flavours ;) It\’s been overlooked around here for far too long! hee.
REPONSE: More Pocky reviews are on the way :)
–Brian
Pocky is great, I agree! However palm oil is sadly quite scary…according to what I’ve read it is very high in saturated fat and it doesn’t come from an easily renewable source like some other oils… :(
ooh Pocky! My classmates and I have a box just about every other day in school to get us by awfully long lectures! There’re other flavours; some companies have even innovated to cover them with chocolate and nuts! Makes my mouth water just thinking of them. I think I’ll go head out to the supermarket and grab a couple of boxes!
POCKY SO YUMMY I LOVE POCKY ESPECIALLY THE STRAWBERRY FLAVOR HAHA
Well cya
I LOVE POCKY
GO POCKY YaY
I went by the asian market today, but they were out. So, my dad took me by an oriental gorcery store and I got the Korean version Pepero. They’re amazing! I have five left that I am saving as a snack for tomorrow. They are SO addictive!