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Mars bars renamed to Believe

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Mars Believe

To show support for the England football team (soccer to us yanks) in the upcoming World Cup, Masterfoods is renaming their Mars bar to “Believe”. This is the first time since it was created in 1920 that the chocolate bar will change. The name will change later this month and will revert back to Mars after the tournament ends in July.

They have created a website to mark this occasion at though the only thing there right now is a countdown to the launch day of Believe. I’d love to have one of these wrappers! (hint, hint)

UPDATE: A kind fellow in the UK has said he has sent me one of the wrappers! Thanks, mate!


candy, sweets, chocolate, soccer, football, uk, england, british, mars, world cup

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20 Responses to “Mars bars renamed to Believe”

  1. 1
    Bob Jordan says:

    Actually, the countdown is to the release of the candy bar. The world cup is 63 days away.

    RESPONSE: You’re right – just corrected it. Thanks!

  2. 2
    disgusting says:

    this is an utter disgrace. I WILL BE BOYCOTTING ALL MARS PRODUCTS :)

  3. 3
    Homer says:

    The launch may be just over 2 days away but I just had one.

    Yummy it was too.

    Do you still want one slightly scrunched and empty wrapper?

  4. 4
    Bob Ramage says:

    What will you name the Mars bar when Engerland
    get humped in the world cup.

    RESPONSE: My guess: Mars Bar. :)

  5. 5
    Luciano Conti says:

    Will never eat a Mars Bar again in my life and i am only 9 years old. Loosing lots of valuable customers considering here in Scotland we even eat them deep fried in batter!!!

  6. 6
    paul millar says:

    I love mars bars you can call them poo nars and me and my cousin mike would still eat them

  7. 7
    Douglas Eckhart says:

    I am Scottish and although I will be supporting England in the World cup (as Scotland didnt qualify), I still get annoyed at this move by Mars to distribute these rebranded bars in Scotland as well. This is just plain stupid. It’s basically an assumption that Scotland is somehow a ‘part of England’ which of course it is not. It’s certainly a part of the UK but this doesnt mean we should all be forced to have English football fever shoved down our throats (literally).

    How likely is it that this would happen the other way round with Londoners eating Mars Bars rebranded to urge them to ‘believe’ in the Scottish football team winning the World Cup (as unfeasable as that idea is)? hmm don’t think so.

  8. 8
    JULS says:

    pathetic tactics. wont be buying.

  9. 9
    Sandy says:

    Must have 2 much money, that they are willing to lose profit on this over-the-top marketing………why do England always have 2 copy the Yanks and dramatise everything, if Scotland had qualified would they fix our pot hole roads far less change the name of a fattening sugar infested sweet.

  10. 10
    sean says:

    fantastic MARS, me is an English man living in scotland and the shops are crammed full with BELIEVE bars, i have a small giggle to myself when i see these,


  11. 11
    sean says:

    oh did I say ” C’mon ENGLAND”

    engerland, engerland, engerland

  12. 12
    Vics says:

    Says it all when you see how many retail outlets in Scotland are selling off ‘Believe’ Mars bars 2 for the price of one, etc, because they aren’t shifting off the shelves.

    Some bloke in Leith has jumped on the back of this, and is making a mint by selling t-shirts printed with ‘Believe…my a*se!’. I like his thinking!!!

  13. 13
    Vinnie says:

    Since the topic is of Mars bars I will say one thing to the company – now that England are doomed in their failed attempt at the world cup, so can you be – I will never purchase another ‘Mars/Believe’ product in my lifetime – take that to the bank!

  14. 14
    richard says:

    to anyone who loves mars bars but wants to boycott them cos of the believe thing, there is a very similar candy bar called “bar one” which is made by nestle`.
    i tried one and its just as good as the masterfoods mars/ believe bars!

  15. 15
    Jill says:

    i love mars!!!!!!!!!!!!! no matter what you say i will still love them!!!!!!

  16. 16
    Treece says:

    At least you can still buy the Mars bar in the stores, no matter what the name. They don’t carry the Mars bars in the U.S. stores any more.

  17. 17
    matthew says:


  18. 18
    Lenard says:

    They still make MARS Bars???
    Man you can\’t get a MARS bar with in 200 miles of here!!! I have looked!!!!
    now all you find a snikers with almonds which isn\’t the same
    Bemidji MN

    RESPONSE: They still sell them in Europe, not in the US.

  19. 19
    archie mclemore says:

    Sorry to hear that Mars bars are only for sale in europe,we have been looking for one for about a year now and can only find snickers with almond. Actually Mars was changed once before in 1967 when they began using chopped almonds. Before that they had six whole sitting on top of that slab of white nougat, then was covered with the best milk chocolate ever. Why do candy makers always think they need to improve their product. Some things are perfect the way they are. So now Mars jouns the ranks of so many other candys that are no longer available. I only no of one place where you can still get a Zagnut bar, and it is in another state, so I stock up when I can. This was one other of my personal favorites. And what about Milk shake, Big Pay (no not payday), and Circus Peanuts (a little box of nuts with money inside), and Rex jelly, or Fizzies. Anyway I was glad to find out what happened to Mars. Now I guess we can stop looking.

  20. 20
    Jake says:

    Us Aussies still have Mars, think they may be slightly different but awesome just the same…

    Have just begun there first ‘believe’ campaign in aus… its in support of a bid for a Tasmanian team the AFL… i think good on em… its all for a bit o fun…

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