Check out this awesome retro candy ad for housewives I found on Flickr. Here is the text as best I can read:
“The Crave For Candy” is a call for energy.
You’ve steered a broom. You’ve swung an iron. You’ve done your duty by the dishes.
When you stop for a bit of recess, doesn’t your taster say, “Wish there were some candy in the house!”
Housework – any work – uses energy. The body wants it back. Candy is an excellent way to put it back.
What a happy way to renew Can Do!
CANDY’S DANDY
KEEP IT HANDYCandy is delicious food, enjoy some every day.
COUNCIL ON CANDY of the NATIONAL CONFECTIONERS’ ASSOCIATION
That is so June Cleaver, isn’t it? Quite different from ads today. “Steered a broom”? “Done your duty by the dishes”? When was the last time anyone “swung an iron” and didn’t mean golf? If you are into vintage stuff like this, take a look at this post about vintage candy wrappers and packages.
Just FYI, the NCA is still around too.
- Vintage Candy Ad For Housewives on Flickr
- National Confectioners’ Association website
AGH! It’s not the “crave” it’s the “craving“. Stupid copywriters.
By the way:
Candy may be dandy
But liquor is quicker ;-)
I LOOOOOOOOOOOOOOVE CANDY!!!!!!!