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PEEPS® Offers JOY™ To The World

10:04 pm by Candy Press Releases in Candy Press Releases

Bethlehem, PA, Holiday 2008 — PEEPS® Brand Marshmallow Candies is pleased to introduce PEEPS® Marshmallow JOY™. For the first time, the company has created PEEPS® letters, J-O-Y, allowing consumers to deck their halls with JOY™. PEEPS® JOY™ candies are white marshmallow sprinkled with gold glitter for the holidays.

Chris Schneeweiss, Brand Manager for PEEPS® Brand Marshmallow Candies commented, “We are excited to be able to share JOY™ this holiday. We know our loyal fans like to consume and create with PEEPS®. In fact, 30% of our consumers use PEEPS® in crafts and recipes. We have created the PEEPS® JOY™ Holiday Cake to give our fans a festive and fun way to celebrate with friends and family.”

The PEEPS® holiday lineup includes:

JOY™ available in 3-ct and 9-ct packages with SRPs of $.69 and $1.29.
PEEPS® Peppermint Stars available in a 9-ct pack with an SRP of $1.29.
PEEPS® Trees available in 3-ct and 9-ct packs with SRPs of $.69 and $1.29
PEEPS® Snowmen available in 3-ct and 9-ct packs with SRPs of $.69 and $1.29.
PEEPS® Cookie Flavored Cutouts available in a 6-ct pack with an SRP of $1.29.

JUST BORN, INC.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA, where it manufactures PEEPS®, HOT TAMALES®, MIKE AND IKE®, MIKE AND IKE® ZOURS® and TEENEE BEANEE® Brand Candies. PEANUT CHEWS® Brand Candies are produced in Philadelphia, PA. Just Born employs over 525 associates and markets its candy in over 45 countries. All Just Born candies are made in the U.S.A.