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The Halloween Million Dollar Contest

9:15 pm by Candy Press Releases in Candy Press Releases

Building on the success of the 2007 M&M’S Brand Halloween Promotion, Mars Snackfood US will launch The Halloween Million Dollar Contest on Aug. 15. The national sweepstakes will “treat” one lucky person to a $1 million prize, and an instant win game will award 20,000 other prizes.

Consumers will enter UPC codes from participating products at HalloweenMillion.com and be directed to that brand’s “room” in the Million Dollar Mansion. Each room will have “clickable” items which, when clicked, will reveal Instant Win Messages to lucky consumers. Instant win prizes range from free product coupons to $1,000 M&M’S branded VISA debit cards, and all participants are entered in the sweepstakes for the $1 million grand prize.

While the 2007 Halloween Promotion featured only the M&M’S® Brand, The Halloween Million Dollar Contest will include seven brands from Mars Snackfood US:

M&M’S® Brand
SNICKERS® Brand
3 MUSKETEERS® Brand
TWIX® Brand
MILKY WAY® Brand
SKITTLES® Brand
STARBURST® Brand

The Halloween Million Dollar Contest will be supported by an extensive advertising campaign, including television, print, radio and online. In-store merchandising opportunities include promotional Display Cases and promotional POP.

WHEN: Aug. 15, - Oct. 31, 2008

AVAILABILITY: Convenience Store, Drug, Grocery, Mass, Specialty and Value

NEW ITEMS FOR HALLOWEEN 2008:

A new Halloween M&M’S® blend – COOL GHOUL’S™ MIX – will add festive color to any snack bowl. Colorful purple and “electric green” will join the traditional black and orange M&M’S®. Available in 45-ounce stand-up pouches, COOL GHOUL’S™ MIX is ideal for parties and decorations. They’re available in Milk Chocolate and Peanut varieties.

NEW SNICKERS® ROCKIN’ NUT ROAD™ is available in FUN SIZE® for Halloween. This new flavor is that “extra something special” to offer as snacks and treats during the season.

SKITTLES® Chocolate Mix in FUN SIZE® format leverages the new product launch of the #1 sugar brand by offering in Trick or Treat and snack-size format.

3 MUSKETEERS® Dark Chocolate Mint in FUN SIZE® format offers a lighter option for trick-or-treaters, since 90 percent of parents consume trick or treat items (according to NCA 2007).

Full-Size Singles in 10-packs are ideal for seasonal snacking, lunches and trick or treat. This format is available for SNICKERS®, M&M’S® Milk Chocolate Candies and M&M’S® Peanut Chocolate Candies, and it capitalizes on the trend identified by NCA (2007) that 26 percent of households will include full-size candy in their Halloween activities.

26-ounce BIG TIME Variety Bag featuring SKITTLES® and STARBURST® FUN SIZE® offers a convenient snacking and trick-or-treat item with the top sugar brands at a lower price.

1 Comment »

I think it quite unfair for saying there is a place to add ourcodes but then and again the coke and pepsi companies can do the same thing,…..without infraction. I think you all should have a person doing your Ultimate Garage sale giveaway because you all certainily don’t know how to run it…..Mickey Barkley

Comment by Mickey Barkley — July 17, 2008 @ 1:19 pm