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The Hershey Company Turns Back Time To Introduce New Young & Smylie Premium Soft Licorice

10:36 pm by Candy Press Releases in Candy Press Releases

Originally Founded in 1845, Young & Smylie Debuts New Licorice with Three Delicious Flavors

HERSHEY, Pa., June 26, 2008 – The Hershey Company announces the introduction of new Young & Smylie™ premium soft licorice with mouth-watering flavors fit for a king. Dating back to ancient times, licorice has long been revered as both a sweet indulgence and a medicinal remedy. In fact, in King Tut’s 3,000-year-old tomb, vast quantities of licorice root were found among magnificent treasures of art and jewelry. Originally founded in 1845, Young & Smylie is again making the classic candy available to consumers seeking refined, sophisticated flavors, beginning July 2008.

Young & Smylie licorice celebrates the time-honored style of soft-textured licorice in three slightly sweet flavors, including Traditional Black Licorice, Strawberry and Peach Mango. Made with natural licorice root extract, Young & Smylie pieces are easy to chew and conveniently bite-sized for enjoyment on-the-go, whether in the office, in the car or at home.

“Young & Smylie celebrates consumers’ love of traditional licorice with exciting flavors that appeal to today’s sophisticated palates,” said Michele Buck, Senior Vice President, Global Chief Marketing Officer, The Hershey Company. “People looking for a grown-up candy to match their grown-up tastes will appreciate the craftsmanship and authenticity that Young & Smylie has delivered since the 19th century.”

Young & Smylie Confections was acquired by The Hershey Company in 1977. For more than 150 years, Young & Smylie has been known for its unwavering quality and authentic licorice candy.

Young & Smylie licorice will retail for $2.99 and will be sold in convenient 8 oz., re-sealable, standup packages at mass retailers, grocery and drug stores nationwide.

About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest North American manufacturer of quality chocolate and sugar confectionery products. With revenues of nearly $5 billion and approximately 13,000 employees worldwide, The Hershey Company markets such iconic brands as Hershey’s, Reese’s, Hershey’s Kisses, Kit Kat, Twizzlers and Ice Breakers. Hershey is the leader in the fast-growing dark and premium chocolate segment, with such brands as Hershey’s Bliss, Hershey’s Special Dark, Hershey’s Extra Dark and Cacao Reserve by Hershey’s. Hershey’s Ice Breakers franchise delivers refreshment across a variety of mint and gum flavors and formats. Hershey’s partnership with Starbucks offers a premium chocolate experience that combines the highest-quality chocolate with Starbucks coffee-house flavors, for a range of delicious and distinct chocolate products. In addition, Artisan Confections Company, a wholly owned subsidiary of The Hershey Company, markets such premium chocolate offerings as Scharffen Berger, known for its high-cacao dark chocolate products, Joseph Schmidt, recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for its high-quality natural and organic chocolate bars. Visit us at www.hersheynewsroom.com.

1 Comment »

Tried this product after purchasing it while on vacation in MA. Now back home in TN and tasted the product. It is great, everyone in the Sheriff’s Office loves it- consistency, flavor, etc.. Can you tell me what stores are programmed to carry this product in TN. I live in Clarksville, 45 miles North of Nashville.

Thanks

Comment by Tom Kujawa — August 19, 2008 @ 10:24 am