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Chew on This: Caffeinated VE2 Energy Gum Unleashed at All Candy Expo, Booth #2447

7:50 am by Candy Press Releases in Candy Press Releases

Great-tasting, Sugar-free VE2 Energy Gum Delivers Immediate,
Invigorating Energy

Chicago, IL (May 20, 2008) - Created by an emergency room doctor, VE2
Energy Gum makes its debut today among a crowd of 15,000 confectionery
and snack professionals gathered in Chicago for the industry’s annual
North American trade show, the All Candy Expo, running from May 20 - May
22.

“As an ER doc, I work crazy hours yet have to stay sharp, so I can
appreciate the need for a quick boost,” said VE2 co-founder, Andres
Sasson, M.D. “Two years ago, a friend and I decided to develop
something more convenient and less expensive than energy drinks. I
wanted something that fit in my lab coat pocket, didn’t need to be
refrigerated and didn’t make me need to find a bathroom 10 minutes
later.” A rigorous research and development process yielded VE2 Energy
Gum.

Because caffeine is absorbed rapidly through your oral membranes, VE2
delivers energy more rapidly than energy drinks, which are eventually
absorbed only after passing through the stomach. And VE2 is also
crammed with energy-sustaining ingredients like vitamins B6 and B12,
niacin, ginseng and guarana, giving you increased alertness and
endurance without the “crash” of other energy products.

Two pieces of gum are roughly equal to one 8-oz. energy drink or one cup
of coffee. With a suggested retail price of $1.69 for a 10-piece
package, a pack of VE2 Energy Gum costs less than a single energy drink,
yet that one pack has the equivalent of 5 energy drinks in it. Plus,
VE2 is great-tasting, sugarless and gives you minty fresh breath.

“We also want to be green,” adds co-founder John Katsoulis, MBA,
referring to VE2’s environmental consciousness. “Conventional gum
packaging generates lots of trash, but our innovative packaging does
away with the paper sleeve and therefore saves trees.” This
revolutionary package demonstrates how VE2 Laboratories thinks outside
the box.

This innovative gum is so good, it is expected to be a trendsetter that
explodes its category. VE2 Energy Gum is the perfect pick-me-up when
you’re partying late, working hard or playing sports - or any time you
need a boost. Throw some in your pocket, purse, glove compartment or
desk - so you’re always sharp when you need to be.

Do you VE2? Find out more information at www.ve2energy.com.