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Just Born Announces “The 2008 PEEPS® Celebrity Survey”

10:54 pm by Candy Press Releases in Candy Press Releases

…Will Ferrell, Ellen and President Bush All Winners

February 29, 2008, Bethlehem, PA – Just Born, Inc., maker of PEEPS® Brand Marshmallow Candies, announces the results of the 2008 PEEPS® Celebrity Survey.

Kathy Bassininski, Vice President of Brand Development & Corporate Services commented, “For over a decade, PEEPS® Brand Marshmallow Candies have been the number-one non-chocolate Easter candy. We used the iconic status of PEEPS® to survey consumers and explore today’s trends in a fun, lighthearted way. We are excited by the results of the 2008 PEEPS® Celebrity Survey and believe that our PEEPS® Fans will enjoy them as well.”

The winners include:

If “PEEPS® came to life, what male public person or celebrity might it become?”

The male person most resembling PEEPS® either in physique, colorful attire, or sweet nature/personality is:

Will Ferrell won for the second consecutive year with 27.6% of this year’s vote.
Will Smith came in 2nd with 19.1% of the vote, a first time PEEPS® winner.
Johnny Depp came in 3rd (11.5%) this year, having been 2nd in 2007.

“What female public person or celebrity might PEEPS® become?”
The female celebrity most resembling PEEPS® either in physique, colorful attire or sweet nature/personality is:

Ellen DeGeneres won, a rise from 3rd place in 2007!
Reese Witherspoon came in 2nd (15.5%).
Jessica Simpson came in 3rd tied with Miley Cyrus/Hannah Montana. Simpson won in 2007. Falling out of the top three was Oprah in 4th place.

“What public person or celebrity is most in need of PEEPS®?”

President Bush won for the third consecutive year (21.3%).
Hilary Clinton came in 2nd with 16.5 % of the votes.
Simon Cowell came a distant 3rd, with 10.5% of votes.

“Who is cooler, the PEEPS® Chick or PEEPS® Bunny?”

The Chick won with 59% of the vote!

“How do you eat your PEEPS® - Fresh from the package or aged to perfection?”
“Fresh from the package” was the preferred way to eat your PEEPS®!

“What are your favorite ways to enjoy PEEPS®?”

The winner is… “head first”
Our second runner up was enjoying PEEPS® as “decorations/crafts”
The third place winner was “Micro-waved.”

Consumers were also asked, “If the PEEPS® family hatched a new shape, which one of the following would you like?”

“A Smiley Face” won with 29.2% of the vote.
“A Teddy Bear came in 2nd with 19.6%.
“A peace sign” was 3rd with 12.3% of votes.

Bassininski continued, “Our PEEPS® fans wait with great anticipation for these survey results. This year’s results present some newcomers as well as movement of former winners among the PEEPS® rankings.”

About the Survey
This Excel Omnibus Study was conducted from the last week in January through early February, 2008 by ICR – International Communications Research, based in Media, PA. Over 600 individuals responded. Copies of the survey are available. ICR can be reached at 1-800-633-1986.

About Just Born
Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born makes PEEPS® Brand Marshmallow Candies, MIKE AND IKE® Brand Chewy Fruit Flavored Candies, HOT TAMALES® Brand Chewy Cinnamon Flavored Candies, ZOURS® Brand Chewy Sour Candies, TEENEE BEANEE® Brand Jellybeans, and PEANUT CHEWS® Brand Candies. The company employs over 560 associates and markets its candy in over 50 countries. *PEEPS® are made in the USA.