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Sugar-Free Peeps® Making Valentines Sweeter For Everyone!

9:45 pm by Candy Press Releases in Candy Press Releases

Bethlehem, PA, Valentine’s Day 2008 – This Valentine’s Day, candy maker Just Born, Inc., introduces PEEPS® Sugar-Free Marshmallow Hearts. Also available are a range of PEEPS® Marshmallow Hearts and heart stopping HOT TAMALES® and MIKE AND IKE® Brand Candy Cards.

PEEPS® Sugar-Free Hearts were designed to meet the needs of consumers seeking sugar-free and reduced sugar products. The PEEPS® Brand responded to these needs with the launch of PEEPS® Sugar-Free Chicks in Easter 2007. PEEPS® Sugar-Free products are sweetened with “Splenda®” and deliver the great tasting PEEPS® marshmallow experience that consumers have loved for more than 50 years.

Kathy Bassininski, Vice President of Brand Development & Corporate Services commented, “The successful introduction of PEEPS® Sugar-Free Chicks for Easter 2007 has generated an outpouring of consumer requests to make more PEEPS® Sugar-Free products available year-round. We are sure that consumers who taste PEEPS® Sugar-Free Marshmallow Hearts will agree that the only thing missing is the sugar!”

Just Born’s Valentine’s Day Line-up includes:

New PEEPS® Sugar-Free Hearts available in a 3-count pack with a Suggested Retail Price of $.99.
PEEPS® Brand Marshmallow Candies:

2-count Pink Hearts with a “to and from” space on the packaging and a Suggested Retail Price of $.50
Vanilla Creme Hearts in a take-home size with a Suggested Retail Price of $.99
Strawberry Creme Hearts in a take-home size with a Suggested Retail Price of $.99

Candy Cards designed for gift-giving include:

HOT TAMALES® Candy Cards with a cover that reads, “You’re my favorite flavor” inscribed in a heart.
MIKE AND IKE® Candy Cards highlight Original Fruits’ packaging set amidst vibrant pink hearts.

MIKE AND IKE® as well as HOT TAMALES® Candy Cards contain four-.5 oz. pouches with a suggested retail price of $.99.

Bassininski continued, “MIKE AND IKE®, HOT TAMALES®, and PEEPS® represent a variety of non-chocolate options for consumers on Valentine’s Day.”

Just Born, Inc.
Just Born, Inc., is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Its PEANUT CHEWS® manufacturing facility is located in Philadelphia. Just Born makes PEEPS® Marshmallow Candies, MIKE AND IKE® Chewy Fruit Flavored Candies, HOT TAMALES® Chewy Cinnamon Candies, ZOURS® Chewy Sour Candies, TEENEE BEANEE® Jellybeans, and PEANUT CHEWS® Brand Candies. The company employs over 560 associates and markets its candy in over 50 countries.

Visit “hottamales.com”, “mikeandike.com”, “marshmallowpeeps.com” or “justborn.com” for more information.

1 Comment »

I live in Lomita California. Are the sugar free peeps chicks will be available in my area? Thank you.

Comment by Elena Morales — February 1, 2008 @ 12:37 am