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Playboy Launches Premium Dark and Milk Chocolate Bars

9:41 pm by Candy Press Releases in Candy Press Releases

NEW YORK – May 2007 – Everyone enjoys a good chocolate fix and who more than the “Girls Next Door?” This month Playboy Enterprises, Inc. announced it began shipping the company’s new and much awaited line of premium chocolate bars to retailers nationwide.

Playboy’s chocolate bars come in highly designed individual boxes and are available in both milk and dark varieties. The collection retails from $3.99 to $5.99 and is available nationwide at Spencers and other retail outlets. It can also be purchased online at www.playboychocolate.com.

“Our chocolate will be in sensuous and flirty Playboy-branded packaging and is great for a gift to that special someone, or when you just need that afternoon chocolate fix,” said Adrianna Chinnici, vice president, licensing, Playboy Enterprises, Inc.

The Playboy chocolate line will include all-natural 3.5oz premium milk and dark chocolate bars gift-boxed in fun and flirty packaging for the discerning, yet playful Playboy consumer. There are six different designs featuring the iconic Playboy bunny. Some designs include fun sayings such as:
“I’m a Girl..Chocolate is Not a Luxury, It’s a Necessity;” “What Happens at the Mansion, Stays at the Mansion;” and “Young and Loaded.”

To create their chocolate and packaging, Playboy partnered with Praim, a turn-key licensing and private label chocolate company best known for its all-natural premium chocolate and highly creative designed packaging. For more information about Playboy chocolate, please visit www.playboychocolate.com.

About Playboy Enterprises:
Playboy’s branded line of licensed fashion and consumer products has experienced exceptional growth at retail since its repositioning in 1999, with a product offering that includes men’s and women’s fashion apparel and accessories, underwear, legwear, outerwear and footwear, as well as home furnishings and lifestyle and entertainment products. Playboy’s licensed products business as a whole now generates in excess of $700 million in global retail sales in more than 130 countries and territories. Celebrities and fashion influencers spotted wearing Playboy fashions and accessories include Britney Spears, Jennifer Lopez, Janet Jackson, Jade Jagger, Snoop Dogg, and Lenny Kravitz.

About Praim, LLC:
Praim LLC is a turn-key licensing and private label chocolate company. Although best known for its all-natural premium chocolate and highly creative designed packaging, Praim also lends its expertise to its partners in the critical areas of logistics and retail distribution. With offices in Massachusetts, Los Angeles and New Zealand, Praim provides its clients with a global approach to confections and packaging. For more information, please visit www.praimllc.com.
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