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M&M’S® Chocolate Candies Offers The Ultimate Halloween Treat

9:50 pm by Candy Press Releases in Candy Press Releases

IT’S NO TRICK! M&M’S® CHOCOLATE CANDIES OFFERS THE ULTIMATE HALLOWEEN TREAT: A CHANCE TO WIN A MILLION DOLLARS
Joey Fatone Joins A Halloween Favorite For A Frightfully Fun Contest and Kick-Off Event

HACKETTSTOWN, N.J. (October 4, 2007) – Mars Snackfood U.S. announced today M&M’S® Brand Chocolate Candies is kicking off the Halloween season with the ultimate treat: a chance to win a million dollars in Red and Yellow’s M&M’S® Million Dollar Halloween Instant Win Game and Sweepstakes. To further mark the scream season, Joey Fatone (NBC’s “The Singing Bee”) joins M&M’S® Brand at a festive Halloween happening at M&M’S WORLD®, sure to entertain New York revelers, on October 17.

From now until Oct. 31, people can register at www.mms.com and enter the contest using the Universal Product Code (UPC) on packages of M&M’S® Chocolate Candies. One lucky person will receive the monstrous $1 million Grand Prize, while more than a thousand people may receive Instant Win prizes. No purchase is necessary. See official rules for details.

“Halloween is an iconic American holiday—who better to help usher in the season than another classic favorite, M&M’S?®” said Anibal Martini, global marketing director, M&M’S® Brand. “At M&M’S® we create fun opportunities to deliver unique experiences to our consumers. It is only natural for us to celebrate Halloween with the ultimate treat, one million dollars.”

Halloween Haunting at M&M’S WORLD®
M&M’S® Brand Chocolate Candies continues to bring its signature brand of fun to the Halloween season with an exciting, live public event October 17 at M&M’S WORLD® in Times Square, a popular retail destination for both New York City residents and visitors to the Big Apple.

In a nod to the M&M’S® seasonal advertising campaign, New Yorkers will first be treated to the unusual sight of a Headless Horseman galloping through Manhattan, leading a secured armored truck containing important merchandise. They then will arrive at M&M’S WORLD® to deliver the truck’s precious cargo: thousands of M&M’S® Chocolate Candies, made all the more valuable since their UPC codes can help consumers gain entry to the million dollar contest.

Red and Yellow will then arrive to officially begin the Halloween celebration and trick-or-treat at M&M’S WORLD®. They’ll be greeted with a true treat—Joey Fatone of NBC’s “The Singing Bee!” Fatone and the spokescandies will then share the M&M’S® Candies with the gathered crowd and will kick off a festive celebration at the store.

Red and Yellow Saddle Up With The Headless Horseman
To support the contest, M&M’S® Chocolate Candies has launched a television advertising campaign, featuring Red, Yellow and Halloween’s signature Headless Horseman.

The television spot, which debuts October 8, features a Headless Horseman galloping through a spooky neighborhood on Halloween. To the shock of trick-or-treaters, Red sits in the spot previously reserved for the horseman’s head. As the horse comes to a stop, the horseman pops Red out of the neck hole and places him on the ground. Yellow then emerges from the horse’s saddlebag and viewers discover he has been chopped in half, beheaded by the Headless Horseman. Red and Yellow head off to trick or treat, and Yellow, with part of his candy shell tucked under his arm, says with characteristic wit, “I don’t think he likes me.” Viewers are then directed to mms.com for a chance to enter the contest. The campaign will air on networks including CBS, NBC and ABC.

About Red and Yellow’s Million Dollar Halloween Instant Win Game and Sweepstakes
The Grand Prize will be awarded in the form of a $1,350,000 twenty-year annuity without interest. Instant Win prizes include five family trips to the Haunted Mansion at Walt Disney World® theme park, a 52 week supply of M&M’S® Chocolate Candies and selected Halloween movies on DVD.

Participants ages 13 or older may play by registering at www.mms.com. A Universal Product Code (UPC Code) from a package of M&M’S® Chocolate Candies is required to play; they are available on the outside of all packages of M&M’S® Chocolate Candies and at www.mms.com. No purchase is necessary. See official rules for details.

For official M&M’S® “Red and Yellow’s Million Dollar Halloween Instant Win Game and Sweepstakes” entry materials, complete rules and more information, visit www.mms.com.

M&M’S® Products For Halloween
In support of the Halloween holiday, the following M&M’S® products are available through the month of October:

New - M&M’S® Brand Dark Chocolate Candies (Autumn Mix)
M&M’S® Brand Milk Chocolate Candies (Autumn Mix)
M&M’S® Brand Peanut Chocolate Candies (Autumn Mix)
M&M’S® Brand Peanut Butter Chocolate Candies (Autumn Mix)
M&M’S® Brand Milk Chocolate Candies FUN SIZE® Bags
M&M’S® Brand Peanut Chocolate Candies FUN SIZE® Bags
M&M’S® Brand Peanut Butter Chocolate Candies FUN SIZE® Bags
M&M’S® Brand MINIS® Milk Chocolate Candies Halloween Mini Packs
M&M’S® Brand Mix FUN SIZE® Bag (Milk Chocolate, Peanut, MINIS)

About M&M’S®
M&M’S® has been producing colourful chocolate fun for Americans since 1941. There are more than eight permanent varieties of M&M’S® Chocolate Candies, in addition to Seasonal Candies made for special occasions including Easter, Holiday, Halloween and Valentine’s Day. Customers seem to be most passionate about the color found in each bag of M&M’S® Chocolate Candies. Existing product lines include: M&M’S® Milk Chocolate Candies, M&M’S® Dark Chocolate Candies, M&M’S® Peanut Chocolate Candies, M&M’S® Dark Chocolate Peanut Candies, M&M’S® Almond Chocolate Candies, M&M’S® Peanut Butter Chocolate Candies, M&M’S® Chocolate Mini Baking Bits, MY M&M’S® Milk Chocolate Candies and M&M’S® MINIS® Milk Chocolate Candies. Please visit mms.com

About M&M’S WORLD®
M&M’S WORLD® retail destinations are located on the famed Las Vegas Strip, in New York’s Times Square and in Orlando’s Florida Mall. M&M’S WORLD® stores are owned and operated by Mars Retail Group, based in Henderson, Nevada. Mars Retail Group also manufactures and sells ethel’s® chocolates and Ethel M® chocolates, and operates 10 ethel’s chocolate lounges in Southern Nevada and Metropolitan Chicago, respectively. More information on M&M’S WORLD® is available on-line at www.mmsworld.com

About Mars North America
Mars North America is the United States food, snack and pet care operations of Mars, Incorporated, one of the world’s leading food manufacturers. With more than $7 billion in annual sales in the U.S., the combined food, snack and pet care segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, New Jersey, Mars North America employs more than 9,000 associates in the United States, with 52 facilities nationwide. The company owns some of the world’s favorite brands, including M&M’S® Brand, SNICKERS® Brand, UNCLE BEN’S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats.

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3 Comments »

who won the 1,350,000.00 mil annuinity?

Comment by Stephen — November 7, 2007 @ 6:22 am
Could you tell me where the place is located that makes and designs things with M&Ms on it I know there are a lot of things you can buy but what I am looking for I have never been able to find and thought it might be a good idea for them to conister making Thanks for your time Punky13316@aol.com

Comment by Patty Turk — January 13, 2008 @ 3:21 pm
MY CODE IS CMLQTNQNBN.

Comment by Faye McAdams — July 10, 2008 @ 7:09 pm