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LesserEvil Launches New On-the-Go Bags

11:57 pm by Candy Press Releases in Candy Press Releases

It’s time Convenience got a little LesserEvil

TUCKAHOE, N.Y. (September 2007) — LesserEvil Brand Snack Co., with its mission to create better-for-you, gourmet snacks with better-for-you ingredients and superb taste, launches two new SKUs of On-the-Go Bags for convenience stores, vending operators and schools.

LesserEvil, known for its classic taper-styled boxes, will package its top two sellers – Classic KettleCorn and Classic SeaSalt Krinkle Sticks – in convenience size bags (1.75oz and 1.2oz, respectively) to meet the need among consumers who want a healthier alternative to the junk food snacks out there.

The Classic KettleCorn bag contains one and a half servings (1.75oz) of the original all natural kettle corn flavor, with two grams of fat per serving, 110 calories, and no trans fats, corn syrup, preservatives or gluten.

The SeaSalt Krinkle Stick bag contains 1.2 ounces of our top selling Krinkle Stick flavor, with 2.5 grams of fat per serving, 110 calories and no cholesterol, trans fats, preservatives, or gluten. Most importantly, both snacks lead with the quality consumers love most – taste.

LesserEvil’s On-the-Go bags will come packaged in merchandisable 8-Packs (nine to case) and 24-count cases (54 to a pallet) with a SRP $1.19.

Now great consumers can have great taste and healthier ingredients – to go!

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About LesserEvil Brand Snack Co.: LesserEvil creates devilishly delicious, fun gourmet snack foods without compromising on superb quality or adding any unnecessary “bad stuff.” Prior to launching its line of Krinkle Sticks, the snack company, in 2004, introduced its All Natural Kettle Corn line, now the #1 selling popcorn in the Natural Retail Channel. The line has five unique flavors and is available in grocery chains and natural and gourmet markets nationwide. LesserEvil products are also sold online at lesserevil.com. LesserEvil is based in the Village of Tuckahoe, NY. For more information: www.lesserevil.com or call 914-779-3000.