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New Peeps® Peppermint Stars Sure To Make The Holidays Sparkle

Holiday 2007, Bethlehem, PA – Just Born, Inc. is pleased to introduce PEEPS® Marshmallow Peppermint Flavored Stars, its first peppermint flavored PEEPS®!

Wrapped for the holiday in festive red and white stripes, PEEPS® Peppermint Stars are adorned with shimmering red sparkles. They are available in a 9-ct package with a Suggested Retail Price (SRP) of $.99.

Kathy Bassininski, Just Born Brand Director, commented, “For years consumers have requested a Peppermint Flavored PEEPS® product. This item delivers a perfect blend of peppermint taste and marshmallow texture in a popular symbol of the holiday season. With 30% of PEEPS® consumers utilizing PEEPS® in crafts and recipes, this will be a great addition to meet their needs.”

The full PEEPS® holiday lineup includes:

PEEPS® Trees: 3-ct and 9-ct with SRPs $.59 and $.99.

PEEPS® Snowmen: 3-ct and 9-ct with SRPs of $.59 and $.99.

PEEPS® Cutouts: 6-ct Cookie Flavored with an SRP of $.99.

PEEPS® Decorating Kits: 6-ct Holiday Decorating Kit available with an SRP of $1.99.

ABOUT JUST BORN, INC.

Just Born, Inc., a privately-owned company founded in 1923 and headquartered in Bethlehem, PA, also manufactures MIKE AND IKE®, HOT TAMALES®, PEANUT CHEWS® and TEENEE BEANEE® Jelly Beans. The company employs over 560 associates and markets its candy in over 50 countries. Please visit www.marshmallowpeeps.com.

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