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AIRHEADS IS TRULY “OUT OF CONTROL” LAUNCHING 3 NEW PRODUCTS

7:38 pm by Candy Press Releases in Candy Press Releases

(Erlanger, Kentucky) Airheads is truly “Out of Control” this year at the 2007 All Candy Expo, launching three new products that buyers and kids will be wild about. This is a first for Airheads, made by Perfetti Van Melle, launching this many new products at the show.

New products for 2007 ACE include:

Airheads Whistle Pops
This unique treat is the candy that whistles! Kids can unleash their creativity with this one-of-a-kind treat. The whistle component slides like a trombone and is very interactive and musical. Kids have unlimited possibilities for endless tasty fun with Airheads Whistle Pops that will make you want to sing along.

SRP: $.25 for singles; $.99 for a pack of 4
Flavors: Blue Raspberry, Strawberry and Watermelon
Package sizes available: .53 oz. single pop or 2 oz. blister pack of 4 pops
Display vehicles available for retailers: Display boxes of 48 individual pops in assorted flavors and Case pack of 12 for blister 4-pack.

Airheads Crazy Dips
This distinctive treat has two tasty components…an Airheads balloon shaped pop and power rocks. Kids can dip the pops into the snapping, crackling, tasty power rocks or eat them separately. No matter how it’s enjoyed, Airheads Crazy Dips are uncommonly interactive and offer kids unlimited possibilities for endless tasty popping good fun.

SRP: $.50 for singles and $.99 for peg bags
Flavors: Blue Raspberry, Grape and Strawberry
Package sizes available: .42 oz. single pouch or 1.27 oz. peg bag
Display vehicles available for retailers: Display boxes with 30 singles or Display boxes with 12 peg bags.

Airheads Pops
For years, kids have loved the intense, mouth-watering, fruity flavor of Airheads bars, now they
can enjoy their favorite fruit flavors in a pop! NEW Airheads Pops come in six delicious fruit
flavors and bright colors and feature a plastic stick that won’t melt in your mouth. The bold,
colorful packaging coordinates with Airheads Bars packaging and will really create an eye
catching billboard at retail.

SRP: $1.59 for peg bag and $2.29 for laydown bag
Flavors: Blue Raspberry, Cherry, Grape, Green Apple, Strawberry and Watermelon
Package sizes available: 5.3 oz. peg bag and 10.6 oz. laydown bag
Display vehicles available for retailers: Case packs with 12 peg bags or laydown bags in each.

Perfetti Van Melle USA is headquartered in Erlanger, Kentucky, where it produces and distributes Airheads, Airheads Xtremes, and Mentos. The company is part of Perfetti Van Melle, a privately-owned company that produces and distributes candies and chewing gums in more than 130 countries around the world, including Mentos, Frisk mints, and Fruittella soft-chew candies.

1 Comment »

I LOVE AIRHEADS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Comment by xzc — December 10, 2007 @ 8:39 pm