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First-Ever Fruit-Flavored M&M’S® Razzberry Chocolate Candies and M&M’S® Dark Chocolate Peanut Candies Have Arrived

10:51 am by Candy Press Releases in Candy Press Releases

SUMMER FUN FROM M&M’S® CHOCOLATE CANDIES IS IN STORES NOW! FIRST-EVER FRUIT-FLAVORED M&M’S® RAZZBERRY CHOCOLATE CANDIES AND M&M’S® DARK CHOCOLATE PEANUT CANDIES HAVE ARRIVED!
Two M&M’S® Product Innovations Lead to Great-Tasting, Colorful Chocolate Fun

Hackettstown, NJ · Aug. 16, 2007 — M&M’S® Chocolate Candies is serving up summer fun with two new innovative products now in stores. The iconic, colorful M&M’S® are once again now offered in smooth and delicious M&M’S® Dark Chocolate Peanut Candies. In addition, the brand is introducing for the first time on a national basis and available in stores, a berry limited edition of M&M’S® Razzberry Chocolate Candies. Delivered with M&M’S® brand of great-tasting, chocolate fun, these offerings are now available this summer.

M&M’S® first added its signature fun twist to the traditionally serious dark chocolate category with a limited edition of M&M’S® Dark Chocolate Candies and M&M’S® Dark Chocolate Peanut Candies in April 2005. Soon after the special promotion ended, more than 30,000 consumers clamored for more. In response, M&M’S® permanently introduced M&M’S® Dark Chocolate Candies last August and is now bringing back M&M’S® Dark Chocolate Peanut Candies, available nationwide on a permanent basis.

In addition, consumers can now enjoy M&M’S® Razzberry Chocolate Candies, which offer the sweet flavor of raspberries as a delightful complement to the classic M&M’S® milk chocolate taste. M&M’S® Razzberry Chocolate Candies are “in season” and available in stores for a berry limited time of six weeks. They will reach their peak in September and October.

“At M&M’S®, we are committed to constant innovation to create fun, great-tasting products that deliver unique experiences to our consumers,” said Anibal Martini, global marketing director, M&M’S® Chocolate Candies. “We are delighted to continue to grow the M&M’S® brand by introducing the first fruit-flavored M&M’S® Razzberry Chocolate Candies while meeting the popular growing demand of dark chocolate by re-introducing M&M’S® Dark Chocolate Peanut Candies nationwide.”
Dark Chocolate That’s a Little Less Serious and a Lot More Fun

According to recent IRI data, the dark chocolate category has grown by more than 47 percent,¹ although consumer interest in dark chocolate M&M’S® products may also have resulted from the perception that other brands are too “stuffy.” According to a recent omnibus survey of more than 1,500 women, nearly 65 percent said dark chocolate is more “serious” than other chocolates.²

In an ongoing effort to add more fun to dark chocolate and to support this new product, M&M’S® Chocolate Candies is reprising the popular “Addams Family” characters and theme last seen in advertisements for M&M’S® Dark Chocolate Candies. The print and television campaign, which recently debuted nationwide, showcase Inner-M’s of the iconic, nutty Addams Family characters to playfully and spookily introduce M&M’S® Dark Chocolate Peanut Candies.

The print advertisements center on a witty and original Addams Family “family portrait,” including popular Addams Family members “Wednesday,” “Gomez,” “Mama,” “Fester,” “Lurch,” “Morticia,” and “Pugsley.” The television campaign brings the “Dark M&M’S®” to life, spotlighting each character in a montage set to the well-known Addams Family theme music. The spot features the introduction of “Cousin Itt’s” Inner M and concludes with “Thing” popping out of his box home, holding a package of M&M’S® Dark Chocolate Peanut Candies.

M&M’S® Dark Chocolate Peanut Candies feature whole peanuts covered with smooth and delicious dark chocolate. Encased in the iconic Red, Yellow, Green, Blue, Orange and Brown color candy shells, these savory sweets can be found in a bright purple package featuring Yellow, holding a peanut shaped sign with the word “Peanut.”

M&M’S® Dark Chocolate Peanut Candies are now available nationwide in food, mass, convenience and drug stores. They are available in 1.50 oz. singles, 2.87 oz. tear n’ share packaging, 12.6 oz. bags and 20.2 oz. bags, and retail for $.55, $.99, $2.96 and $4.39 SRP respectively.

Get Razzed—Right Now
To support this first-ever, national launch of a fruit-flavored M&M’S® candy in stores, M&M’S® conducted research and discovered raspberry is one of the most popular fruit flavors.

Shoppers can grab their bags of special limited edition M&M’S® Razzberry Chocolate Candies in prominent, impactful point-of-sale displays nationwide in food, mass, convenience and drug stores. M&M’S® Razzberry Chocolate Candies can be found in a bright pink package on which Red announces, “This is Berry Cool.”

Visit http://www.mms.com to learn more about M&M’S® Dark Chocolate Peanut Candies and M&M’S® Razzberry Chocolate Candies. In addition, fans can send a personalized creative “Get Razzed” e-card.

M&M’S® Razzberry Chocolate Candies will be available for only six weeks in food, mass, convenience and drug stores. They are offered in single 1.50 oz., 11.8 oz. and 18.6 oz. packaging for $.55, $2.96 and $4.39 SRP.

About Mars US:
Mars US is the United States food, snack and pet care operations of Mars, Incorporated, one of the world’s leading food manufacturers. With more than $7 billion in annual sales in the U.S., the combined food, snack and pet care segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, New Jersey, Mars US employs more than 9,000 associates in the United States, with 52 facilities nationwide. The company owns some of the world’s favorite brands, including M&M’S® Brand, SNICKERS® Brand, UNCLE BEN’S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats.

1 - 52-week IRI data ending 7/15/07. FDM excluding Wal*Mart, convenience, club and small outlets.

2 - This research project was conducted online in order to assess attitudes and opinions about dark chocolate. A total of 1,522 women completed the survey, representing a cross-section of the U.S. female population aged 18 and above. All participants were members of the CyberPulseTM Advisory Panel - which has been selected to match US consumer demographics. Research was conducted in August 2006. The overall sampling error for this survey is +/- 2.5% at the 95% level of confidence.

1 Comment »

Hello,

While eating my M&M peanutbutter candy, I found a little around ball with the M&M label on the purple ball. Is this of any value to me? Please let me know. Thank you.

Comment by Barbara L Ranc — December 5, 2007 @ 6:34 pm