According to the Nestle UK website, the Nestle Drifter bar has two slogans: “Too much chew for one bar” and “Chewier than the average chocolate bar”. I would like to propose one more: “The chew that stays with you”. Seriously. This thing is everlasting. It refuses to die. It’s a bit of a Zombie Twix, if you will.

The bar itself is delicious: crispy wafers, light Nestle chocolate, and gobs of caramel, but the construction of the bar leaves something to be desired, causing the Drifter to stick around long after the shiny purple wrapper has been emptied. As soon as I put the Drifter into my mouth, the caramel instantly separated from the rest of the bar and found its way into the deepest crevices of my molars, where, I believe, it still remains to this day. Perhaps this is a bonus for some people: eat one on a Monday and enjoy it all week long! But after about an hour of trying to unhinge my jaw, I decided that one Drifter was enough for me.

Still, there’s an upside: I can probably eat as much candy as I want from here on out and never worry about losing my teeth. The Drifter has them locked in caramel goodness: they aren’t going anywhere.

• Nestle Drifter Website

Buy Nestle Drifter online:

• at Brit Super Store
• at The Tudor House

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According to an article in the Wall Street Journal, Nestle’s strategy of diversifying it’s KitKat brand has fallen flat on its face, to the tune of an 18% drop in overall sales. Nestle, who released 12 different KitKat varieties in the UK, has canceled all but 2, Tiramisu and Caramel, which were the 2 best performing of the 12.

The company blames brand dilution and over saturation, and the executive in charge of the varieties has been fired. Nestle also set up a consumer hotline to field calls and hear what consumers thought of the new flavors, where most responded with “It was nice to try them once, but I’m not sure I’ll buy them again.” Which I often find myself saying when trying some obscure limited edition flavor of a long established brand. They said that they will continue to make minor changes in the brand, but nothing drastic as releasing 12 different flavors. They have since launched a Peanut Butter Chunky Kat bar.

Also, in the article is a line where they mention that the Caramel KitKat will be coming out in America sometime this year…so keep you eyes peeled for that - it sounds great!

We have reviewed a number of wacky KitKat varieties here at Candy Addict - here are reviews of Coffee, Extra Creamy, Noir, Wine, Strawberry, Maple Syrup, and Milkshake KitKats.

• WSJ article in the Post-Gazette
• WSJ article in MoneyWeb
• More KitKat coverage at Candy Addict
• KitKats at Wikipedia

More candy articles about: candy, sweets, kitkat, kit kat, limited edition, uk, foreign, nestle, nestle’s, british, great britain, caramel, wine, coffee

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You may remember that we just posted about a Wonka golden ticket contest a few days ago, but now there is news of yet another one. This time the contest is for the UK only, and the prize doesn’t include anything as glorious as designing your own limited edition candy. You do, however, win a spot on the next season of the UK edition of Big Brother.

Concealed within 100 Kit Kat bars is Golden Ticket that is worth a chance at a spot on Big Brother. The actual participant will be choosen from that pool of 100 golden ticket winners. The contest runs from May 18th at 10:30 until June 2nd at 10:20 pm. So all our UK readers should head to one of the 40,000 participating retail locations and stock up on KitKats.

• Reuters story on the contest [via TvSquad]
• Teaser video/promo
• UK KitKat

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UK/Canadian Smarties

UPDATE: we have now reviewed these chocolate Smarties!

Did you know that U.S. Smarties and UK/Canadian Smarties are totally different? I didn’t know this myself until I was chatting with my friend Cat (from the most excellent Catfish Show podcast). Cat says,

Although similar to M&Ms being a circular chocolate, coated with a candy shell, the shell in Smarties is much harder and the chocolate is a bit wider spread out (if that makes any sense). There are all kinds of colours like brown, red, yellow, (oh, I have to go buy a pack now) - purple, green, blue is new, and pink. There was a catchy tune associated with Smarties when I was a kid - “When you eat your Smarties, do you eat the Red ones last…” it was really fun to sing. The candies still come in a box and we used to be able to make it whistle when we finished eating all the candy (being so sugared up, hey why not). These candies are highly addictive and best divided into smaller portions to avoid over-indulgence. Mind you, the box doesn’t seem so big any more. If you are ever in Canada, you must try these well established candies - they can be found in any corner store.

U.S. Smarties

Here in the U.S. Smarties are small round discs that are concave on both sides. They come in lots of different colors and the best way I can describe them is compressed Pixie Dust (from Pixie Stix), only a little sweeter. They come rolled up in “tubes” of 20. The U.S. Smarties website describes them thusly: “Small colorful candy wafers in many assorted flavors wrapped in cellophane. They taste great, kind of sweet and sour and fruity.” The U.S. Smarties are equivalent to the Canadian candy called Rockets.

So, why the difference in the Smarties? The U.S. Smarties website gives us some insight:

Ce De Candy only owns the trademark to the name Smarties in the United States. Outside the United States, Smarties is a registered trademark of Societe’ des Produits Nestle’ S.A. and are more like M&M’s. If you are in Canada, and want your tart and sweet favorite candy look for Rockets!

For even more UK/Canadian Smarties information, visit Martin’s Smarties Museum - it contains everything you could possibly want to know about the non-U.S. Smarties. Also, check out this comparison of the UK/Canadian Smarties and M&M’s head-to-head by Cybele from candy blog (another EXCELLENT candy blog).

fun, food, foodblogs, smarties

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