It’s a good day for a Candy Addict when you stumble upon a new candy that rocks your world. I was in Walgreen’s the other day picking up a prescription for my newly-acquired bronchitis (long story) and what did I see but a display of new Fire Twizzlers. A cinnamon Twizzlers! When had these come out? I had heard nothing about them! With my love of all things cinnamon, especially Atomic Fireballs, I had to try them.

These Fire Twizzlers are of the “Pull - n - Peel” variety; nine shoestring-thin ropes stuck together to make one solid rope. As you can see from the picture, they are nice and fresh and wonderfully soft. If you like hot cinnamon candy like Fireballs, you’ll love these.

Some of the bites have a nice spicy flavor to them that just tastes good. Some of them have a really spicy kick to them that makes me say “Damn, this is hot!” (but in a really good way). I love these things. They’re way better than Chewy Atomic Fireballs. These are the best non-chocolate candy I have eaten in ages and I am awarding them our coveted CandyAddict.com Awesomely Addictive Candy Award. I’m on my second bag in less than a week.

I talked with someone from Hershey’s and was told that “Fire Twizzlers are a customer exclusive - available only through Walgreens” - so if you want some of these, Walgreens is the only place to find them. The “Twizzler brand team” is supposed to be getting back with me with more information, but I wanted to go ahead and get this review out. I’ll update it if I get any more good info.

• Twizzlers product page (no mention of Fire Twizzlers)

More candy articles about: Twizzlers, cinnamon, Fireballs

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I was scouring a gas station candy aisle for some delicious chocolate confections when a bright red, happy, $.79 package of Twizzlers Rainbow Twists screamed “New!” and “A Low Fat Snack!” at me. Though I generally find plain red Twizzlers dull and rarely buy them, I jumped at the chance to try them in six different fruity flavors (and with only a gram of fat for the whole serving). My chocolate fix could wait.

And these do look delicious. The Twizzlers are brightly colored, opaque and shiny, and my 1.9 oz package contained one each of grape, blue raspberry, watermelon, lemonade, orange and strawberry flavors. I’m not sure how new this candy is, exactly - it’s not listed on the Hershey’s site, and I’ve seen reviews of it dating back to late 2006.

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Hershey’s new “Fresh From The Factory” candies are shipped to you within 96 hours of them being made at the Hershey’s factory so you get them at their freshest. About two weeks ago I reviewed Hershey’s new Fresh From The Factory (FFTF from now on) Reese’s Peanut Butter Cups and I wasn’t overly thrilled with them. They are good but not that much better than the original. I suspected though, that FFTF Twizzlers would be better than the original by leaps and bounds. I was right.

I’ve never really liked Twizzlers much. I am more of a Red Vines man. I always thought eating Twizzlers was like gnawing on a rubber hose - very chewy and mostly tasteless. My wife, however, loves Twizzlers and has for years. I know, how can a Twizzlers-lover and a Red Vines man live in the same household?

I received a 5 lb tub of FFTF Twizzlers and aside from the great smell, the first thing I noticed is how soft they were. To best illustrate how soft and fresh they are, I took the pictures below.

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