As you wander around the candy aisles this October, you’ll no doubt notice an array of Halloween-themed bags, with pumpkins, spiders, and bats climbing atop your favorite candy bars. But another color might catch your eye amidst the array of bright orange Halloween bags: the color pink, the official color of National Breast Cancer Awareness Month.
Throughout the month of October, several major candy companies are joining the fight against breast cancer by releasing limited-edition products designed to raise awareness as well as funding toward breast cancer research. My M&M’s will be donating 10% of its “Promise Blend”, an online-only mix of pink and white M&M’s imprinted with a “running ribbon” on one side and “For the CURE” on the other, to the Susan G. Komen Foundation for the Cure, an organization dedicated to finding a cure for breast cancer. As with all My M&M’s products, personalized messages are also available on the Promise Blend M&M’s, to allow customers to send messages of encouragement and inspiration to loved ones.
