Package disclaimer: “Not recommended for pregnant women, children, or persons sensitive to caffeine.” (This includes YOU, weird pregnant guy expecting your second kid in June!)
Huh? This is just wrong: A candy bar aimed straight at the shaved heads of wacky, Jack-Ass-style twenty-somethings. In this fast-paced and hectic age, do we really need more buzz? I guess someone thinks so.
The Nestle advertising blitz and buzz (can you sense the trend here?) features online videos of highly energized male and female actors playing the part of young adults shaving one another’s heads and spray painting stencils of the Butterfinger Buzz logo onto their freshly revealed scalps. The ads seem to shout: THESE COOL YOUNG PEOPLE ARE CRAZY AND YOU NEED TO HANG OUT WITH THEM RIGHT NOW!! A paintball gun is even used – that was crazy sick YO! No, just stupid. All this for a candy bar? And not a very good one? Come on.
At the very least, the campaign seems forced. Certain candy icons should never be messed with.
