A few weeks ago we wrote about the announcement of new Now and Later Soft and now (a little later) we have the review. I’ll be honest – I have never really liked Now and Laters (or Laffy Taffy for that matter). I’m not sure why really – maybe it was because they were so hard. I certainly liked the flavors.

The new Soft version of Now and Laters aren’t nearly as soft as I was expecting – I was expecting something like soft bubble gum (like Bubble Yum or Hubba Bubba). The new Soft version is definitely softer though, but since I wasn’t a true fan of Now and Laters, I took them into work to get the opinions of others who did like Now and Laters.

I took a big jug as seen above into work to share with my co-workers. The general consensus was that these are much softer than the original and every bit as tasty and everyone immediately preferred these to the original. “They won’t pull your fillings out like the original would” said one co-worker.

So, a big thumbs up for Now and Later Soft – if you liked the original, you’ll love these. Even I liked them so I guess it was the hardness of the original that kept me away. They still aren’t my favorite candy, but the Soft version is much more enjoyable and easier on the dental work.

• Farley’s and Sathers Now and Later page

Buy Now and Later online:

• at Candy Direct
• at Amazon.com
• at Old Time Candy

If you loved Now and Later candy as a kid, but find that the sometimes jaw-locking hard chews were too difficult to navigate with adult teeth, manufacturers Farley’s and Sathers now offer a solution: Now and Later Soft.

The new version doesn’t replace the original hard taffy Now and Later—it just adds six flavors of soft squares to a successful brand. The Soft chews measure more than one square inch each and come in 57 oz. jars of watermelon, grape, banana, apple, cherry, vanilla, and assorted flavors.

I loved Now and Later as a kid. My fourth grade teacher even gave us small packs of the candy as rewards for learning our multiplication tables—but I can’t remember the last time I had one. I definitely plan to try the new version, and I’ll get to eat as much as I want without a teacher making me do math first! Farley’s and Sathers announced the debut of Now and Later Soft this week, so get ready for the candy to hit local shelves soon.

• Farley’s and Sathers Now and Later page

Buy Now and Later online:

• at Candy Direct
• at Amazon.com
• at Old Time Candy

candy, sweets, soft, taffy