Yes, you read that right… $3,000,000.00. That’s a lot of zeroes. That’s Willy Wonka money. They say candy is one of the few recession-proof items and I believe it. It’s going to take a LOT of candy sales to pay for that domain name.

I am thoroughly unimpressed so far though – I can’t take anyone seriously that uses Comic Sans as their font. It will be interesting to see if they survive – it takes more than a good domain name to make a business and plenty of sites have thrived with terrible (or at least not optimal) domain names.

• Candy.com Sells For A Sweet $3 Million

When I got the job writing for this site, very nearly a year ago, I was ecstatic. I’d have an excuse to try all kinds of exciting new candies and share my opinions of them with the world. I’d have a super-cool contract writing job that would also provide me with published writing samples for my resume. And maybe, just maybe, someday, I’d get to go to the All Candy Expo.

Now, I’ve wanted to attend the All Candy Expo ever since I heard it existed (like many people, from the Food Network show Unwrapped and that episode of The Simpsons with the gummy Venus de Milo.) It seemed like such an unlikely and far-away dream for your average writer and Candy Addict. But in the end, it came true!

I met up with fellow Candy Addicts Robby and Caitlin at Chicago’s McCormick Center bright and early on Tuesday morning. I knew I wasn’t in Kansas any more when, upon registration, I was presented with a big green tote bag – filled with candy! The press room wall was lined with full-sized chocolate bars and candies – Flings, Crackheads, and the new Skittles Crazy Cores and Fudge Snickers, to name a few. Robby and I immediately began to dig into the heap of freebies, which resulted in our being called newbies by expo veteran Caitlin. And, indeed, the sugar rush was only beginning.

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So one of the biggest perks of coming to the All Candy Expo is the chance to see what products are on their way to market before everyone else. Here’s a brief list of the highlights of the show that you can expect to see in the upcoming year:

• Baby Ruth Crisp from Nestle
• Gummies (Sluggles and Puckerooms) and filled licorice (Kazoozles) from Wonka
• Cranberry Raisinets
• Tropical flavors of Chewy Lemonead and Friends
• Bonobo Turkish Taffy (returns to the market after 20 years)
• New Mike and Ike products by Just Born
• New M&M’s Premium flavor and packaging
• M&M’s Strawberried Peanut Butter and Snickers Nougabot from Mars (to tie in with the new Transformers movie)
• M&M’s Coconut
• Snickers Fudge Bar
• Sweetriot Unbars
• Banana Tootsie Pop
• Hershey’s Pieces (think Reese’s Pieces, but with York Peppermint Patties and a variety of other Hershey’s brands)
• Landrin luxury chocolates
• Sour Berry Bears from Surf Sweets

Stay tuned for reviews of everything we could get our hands on!

This trip is a first for many things for me. It’s my first time in Chicago, the first time at an expo, the first time I met Caitlin and Laurie in person (both so awesome), and the first time I have ever wondered if there is such a thing as too much candy.

I mean there is just a ridiculous amount here. After weighing my haul from yesterday, I came back with 38 pounds. 38! That’s like a small dog. And it’s only day one!

There’s a lot to talk about, but only so much I can write in brief, so here are a few highlights:

• M&M’s coconut will be debuting as a limited release this summer
• Snickers Fudge will be out in August
• Newest flavor craze could be cherimoya/guabana
• Smaller packaging is in

Those were the big things I think you should know before anything else, and when I get home this weekend, I’ll write something in length and mention the noteworthy products I sampled and what else to look forward to. For now, it’s back to the floor and even more candy!

It’s May, so you know what that means. We’re not talking about blooming flowers or May showers… no, May for Candy Addicts means All Candy Expo time! This year I’ve brought along Laurie and Robby to revel in the goodness of the Expo.

Today is the first day, and already I’ve discovered a brand new candy that has me absolutely over the moon. I’m not going to give away too much, but suffice it to say it’s like freeze dried ice cream but BETTER. If you know me, you know I love freeze dried ice cream, but I’m always thwarted by the price and the difficulty finding it. This stuff is not only better tasting, but hopefully will be cheaper and easier to find. I’ll write a full review later, but I’m totally stoked about it!

In a total coup (no, really, there was almost a fistfight) I also scored a box of the Star Trek Gummies to try, so keep on the lookout for that review soon!

More news to follow!