Candy bars and sports heroes have a long history together. Many greats have had candy bars named in their honor, from Muhammad Ali to Reggie Jackson to The San Diego Chicken himself. The tradition continues with another athlete-inspired bar that will be hitting shelves this winter: the Big Mo’ bar, named in honor of Moorestown, North Carolina and its most famous resident: NASCAR star Dale Earnhardt, Jr.
The bar is produced by the R.M. Palmer company, which is a nice change of pace, as Palmer chocolate is very different than the chocolate produced by other leading candy companies. Palmer chocolate is thick and dense, with a smooth finish that coats the throat upon swallowing and often requires a milk chaser to wash it down completely. It is a chocolate experience that is loved by some and loathed by others.
