To show support for the England football team (soccer to us yanks) in the upcoming World Cup, Masterfoods is renaming their Mars bar to “Believe”. This is the first time since it was created in 1920 that the chocolate bar will change. The name will change later this month and will revert back to Mars after the tournament ends in July.
They have created a website to mark this occasion at http://www.marsbelieve.com/ though the only thing there right now is a countdown to the launch day of Believe. I’d love to have one of these wrappers! (hint, hint)
UPDATE: A kind fellow in the UK has said he has sent me one of the wrappers! Thanks, mate!
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