Before attending the All Candy Expo, all the registered press people were sent dozens and dozens of press releases from various companies advertising their products and inviting us to drop by their booths. That is where I first heard about Landrin Waferatto USA.
The company’s roots date back to the nineteenth century when Georg Landrin began preparing confections for the Imperial Court of Russia. The reputation of his delicacies spread throughout the country and Europe, earning his products notoriety for their quality ingredients and taste.
Landrin USA was recently founded with the intent to market a line of truffles with designs and packaging inspired by couture fashion and art – i.e., appealing to women. I remember checking out some of the photos from their press release to discover all their boxes adorned with orchids, chiffon prints, the elegance of a perfume box, and they somehow unfolded into vases when you opened them.
Elaborate much? Maybe. But the principal and design is aesthetically sound, which is why it’s a current silver finalist for two of the 2009 Sofi Awards (Specialty Outstanding Food Innovation). But part of me didn’t want to like these. They were too pretty. They were too girly.
