Oh, Valentine’s Day. The one day a year when, for some reason, it becomes socially acceptable for respectable adults to stand on the subway carrying giant teddy bears and “I Wuv U” balloons. The world becomes a mass of pink and red, with flowers and hearts and, happily for us, tons of candy boxes lining store shelves. For some people, Valentine’s Day is a big old mushfest, and they wouldn’t have it any other way. For the rest of us, Valentine’s Day is simply the day before February 15, the real holiday, when all of those delicious heart-shaped candy boxes get marked 75% off.

However, there are some options for the anti-pink and red brigade this Valentine’s season, as the folks at M&M’s/Mars are once again promoting their all-green M&M’s packages, an homage to the urban legend that celebrates the, uh, romance-enhancing properties of the green candy shells. On each package of Green M&M’s is Ms. Green herself, sassy as ever, reminding us that green is, in fact, the “New Color of Love.”

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Now that the Christmas decorations are finally back in storage, it’s getting to be that time of year where we’re bombarded with the next Big Holiday theme: roses, lips, hearts, and an overabundance of EVERYTHING pink and red. And while some people find pink and red to be inspiration to get amorous, there are also those of us who’ll be inspired to get, well, nauseous. Let’s be honest, here. Love is a pretty complicated emotion, right? So, why is it so difficult to find a way to celebrate love in a way that’s more inspiring than that same old, tired heart-shaped box of candy?

The people at M&M’s obviously feel the same way, because they have a refreshingly new take on Valentine’s Day. As we previewed back in October, M&M’s is proclaiming green to be the new color of romance. This Valentine’s season, we’ll be seeing all-green packs of M&M’s. This probably also means we can expect Ms. Green to appear in her sassy white boots all over billboards and on TV.

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