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Gum Review: Wrigley’s Gums (New and Improved?) Mini Roundup

Categories: Candy,Candy Reviews,Gum,Mint Candy,New Candy,Weird Candy


Wrigley Logo + Mars Logo

New Improved Flavor! Companies everywhere seem to think that changing their products will increase sales. From the “new” Coke to putting purple horseshoes in Lucky Charms, big businesses love to change. And doesn’t it seem that the best tasting treats get changed the fastest?

In the late spring of 2008, the 117 year old Wrigley company – best known for its gum – was purchased for $23 billion by Mars, Incorporated. Mars is well known for making candy (such as M&Ms, Snickers, and Starburst) but also markets rice, coffee, and pet food.

Since acquiring Wrigley, Mars has made quite a few changes. Doing away with the traditional five-sticks-per-pack narrow rectangular package, they now offer Wrigley’s gum in a Slim Packâ„¢ – a larger rectangle that now contains 15 sticks. Anyone could live with the new package, but the new “improved” flavor? Well, let’s just say I wish I’d stocked up on gum prior to the Mars acquisition.

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