It seems like only yesterday there was only one kind of Hershey’s Kiss – the plain chocolate ones in the silver wrappers. Now Hershey’s is hell-bent on conquering the world with Kisses. Seen above are new Hershey’s Kisses Mini Cookies that follow hot on the heels of Kissables and the limited edition Kisses. They are milking that “Kiss-shape” trademark for all it’s worth.
Also new from Hershey’s are Reese’s Sweet & Salty and Hershey’s Sweet & Salty granola bars, Hershey’s Snacksters, and “a trail mix SKU of PayDay Caramel bars backed by a tie-in with Minor League Baseball”.
Source: AdWeek
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