As we all know, Hershey’s Kisses celebrated its 100th birthday this past year, withstanding the test of confectionery time. Here at Candy Addict we’ve followed the recently limited editions that Hershey’s has rolled out in celebration of the Kisses centennial. With flavors like Strawberry Creme, Candy Corn, Malt, Coffee, etc., how could Hershey possible introduce something new to the Kisses line? I found the answer to that question toward the end of the year, in the form of larger-than-normal-sized Kisses that come in a pack at the checkout counter.
This is a bold marketing move on Hershey’s behalf. For years Hershey has tried to find a profitable way to sell Kisses in other forms than the large bags but with limited success. A few years ago Kissables made a debut and they partly solved the problem with the cute size and crunchy candy shell. Kissables still aren’t the Hershey Kisses we all know and love though, they’re really more like a step-sibling. With the induction of these new larger Kisses in the single pack however, I think Hershey has found a solution to their longtime dilemma. Prior to this year, I’ve only seen the Chocolate Truffle variety available in this new larger size and packaging. That all changed when I was in my local pharmacy the other day and I discovered not one, but three new flavors of this new breed of Kiss: Cherry Creme, New York Style Cheesecake and Vanilla Creme.
