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Retro Candy Review: 5th Avenue

Categories: Candy, Candy Reviews, Chocolate Candy, Classic and Retro Candy, Oddly-Named Candy


5th Avenue Bar

Here we are, with the third in my series of four oddly-named candy bars (that is, the Oh Henry!, Look!, 5th Avenue, and U-No).

In 1936 it seemed a great idea to William Luden (of cough-drop fame) to name a food after a street in New York City. Now, sure, linking your candy bar to arguably the wealthiest bit of real estate in the world might seem to be a good move to give your candy some cachet, but present-day maker Hershey should remember this: it also sets high expectations. (Yes, I know there’s a 5th Avenue in Reading, PA, where this bar was made, but don’t tell me they weren’t trying to associate their bar with the famous Manhattan boulevard.)

When you open this big bar (2 oz, 56g), you immediately smell the peanuts. Hershey’s label describes the bar as “crunchy peanut butter in a rich, chocolately coating.” Notice, they didn’t say a chocolate coating. We know what this means, unfortunately. Yup, it’s mockolate.

Still, maybe this candy tastes good anyway. Is it, for example, better than a Butterfinger?

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