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Best Candy Schwag Ever? Mystery Package from Stark Industries (and Reese’s / Marvel / MIT)

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Stark Industries Iron Man 2 safe

Being a Candy Addict, I manage to get some cool candy schwag every now and then, but today I got the coolest yet. It’s a safe stolen from Stark Industries (from Iron Man).

Allow me to explain…

A few days ago I got a semi-mysterious email from an MIT student saying that he was working with Marvel Studios and Reese’s Peanut Butter Cups to promote the upcoming Iron Man 2 movie. He said he was part of Team Peanut Butter and they were out to beat Team Chocolate.

Taking a page from Iron Man’s roots – he was a boy genius who attended the Massachusetts Institute of Technology – the Reese’s brand has challenged two teams of MIT students to spread news about the promotion and sponsorship online.

He went on to say that he wanted to send me a package with promo items to share with my readers. Not everyone knows this, but not only am I a Candy Addict, I’m also an alpha geek (I write computer code by day for a Fortune 100 company and code for my own software company by night) and love all things comic books and sci-fi so naturally I said “YES, PLEASE!”

Stark Industries

So, I got the package today – it was pretty banged up and sitting on my doorstep thanks to UPS. It was a fairly large plain cardboard box box with Stark Industries and Stark Expo stickers on it (and yes, I think I may cut the stickers off the box to keep them). It was big – what would be in it? A huge stash of Iron Man themed Reese’s along with some cool Iron Man toys/goodies? I picked up the box and it was heavy. It was way heavier than just candy and goodies could make it.

Stark Expo

So now I’m intrigued (and excited) even more. I open the box and inside I see something that looks like a small gray computer and a mini CD. It turns out the gray object is a 16 lb, approximately 12″x8″x8″ safe with a 10-digital keypad with an extra A and B on it. It requires a code (that I don’t know) to open it. Attached to a cardboard piece inside the box is a mini CD-R. Nothing else was in the box besides padding (which was a good move since UPS manhandled it).

Ironman 2 CD

So, now I figure the CD has some clue about what the code is to open it. I rush the CD to my computer to see what’s on it. Turns out it’s an audio CD with a single 0:35 track on it.

The audio is of a woman/girl who explains that she needs my help and that the box was found at the storage facilities at the Stark Expo and the box is locked and she doesn’t know what’s inside. She says she knows an insider who knows the code and since Twitter is filled with all sorts of random stuff, he’s going to release the code on Twitter in the next few days so I should follow @MITironman.

So, that’s the story so far. I have a Stark Industries safe with something inside and no code to open it. It’s killing me.

So, until we found out what’s inside, go visit Team Peanut Butter’s Reese’s Iron Man 2 page where you can find out about winning a spot in an upcoming Marvel movie and become a fan of Reese’s on Facebook. Oh – and check out (and follow @MITironman on Twitter). I suspect if we can send enough traffic and Twitter followers, I may be able to reward my readers with some goodies. That’s just a hunch though – no promises.

I’ll keep you posted if/when I open this thing. Any Iron Man experts care to guess what the combination might be? I can try combinations all I want. Any guesses on what might be in it?

UPDATE: I just found out they only sent three of these out.

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10 Responses to “Best Candy Schwag Ever? Mystery Package from Stark Industries (and Reese’s / Marvel / MIT)”

  1. 1
    ETCarlson says:

    LOVE that they’re creating an ARG-based (Alternate Reality Game) marketing campaign! Can’t wait to see what’s next.

  2. 2
    ButterflyKyss says:

    Okay, now THAT is cool.

    I’ve been dying to try the Iron Man Reese’s (and see the movie!), but the safe? Yeah, that’s probably the coolest marketing I’ve seen since the True Blood campaign. I love it when companies go out of their way to make the marketing come to life, instead of just throwing a bunch of shiny graphics on a few billboards and TV commercials.

    As if I needed *another* reason to be addicted to Reese’s? :P

  3. 3
    StoryBookDreams says:

    That is SO cool. It gives off a super secret spy or agent feeling, doesn’t it?
    And it’s even cooler that they only sent out three, and you got one! :D
    I wanna know what’s in the safe!!! :D

  4. 4
    Andi says:

    That’s so creative!

    I really loved the first Iron Man (Robert Downey Jr!) and am so excited to see the next one. I think it’s great that they’re doing interactive promotions instead of just commercials that most people would just disregard.

  5. 5
    Amanda says:

    That is too cool. I cannot wait to see what’s inside!

  6. 6
    Steve says:

    Have you opened your safe yet??? I saw one of the other sites did and am wondering if yours has the same items! Go Reeses!

  7. 7
    Robert B. says:

    Very cool… open it… open it!

  8. 8
    Robert B. says:

    8 numbers 1 letter

    1,2: What age was Tony Stark when he graduated MIT

    3,4: Tony shares a love for all cars and his new cars love what number?

    5,6,7: Tony’s 3-digit lab code. Pepper should know it.

    8: How many cups are in a King Size package of REESE’S Peanut Butter Cups?

    Then the letter… I guess.

  9. 9
    Robert B. says:

    I think the answer is
    (AKA 17111064A)

  10. 10
    Jessica G says:

    So was there an update to this?

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