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Another Reason to Love Snickers: Snackonomics

Categories: Candy,Candy Games,Candy Giveaways,Candy News,Chocolate Candy

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Mars Snickers Snackonomics Box

photo courtesy of Anthemic Tangle

Want a new excuse to indulge in the chocolate, caramel, nougat, peanut goodness that is a Snickers? I’ve got one for you.

The kind folks at Snickers sent me an awesome marketing package to let me know about their new Snackonomics game. In addition to four big Snickers bars, they sent me some cool Candy Addict stuff.

Inside Mars Snackonomics Marketing Box

photo courtesy of Anthemic Tangle

So what, exactly, are they marketing? Their Snackonomics game! Until March 31, 2010 Snickers is offering “chompensation” to lucky winners who play their online Snackonomics game.

The game kind of reminds me a little bit of the McDonalds Monopoly game because you collect things to win stuff. For the Snackonomics game, you go to the Snickers website, and enter the official game code on the inside of specially marked Snickers wrappers.

Mars Snickers Snackonomics Bar
The codes allow you to collect letters which you then use to spell one of four words.

What kind of prizes are we talking about here? If you spell the following words, here’s what you win:

  • “SNACKONOMICS” = paid mortgage
    (one winner — prize valued at $225,000)
  • “CHOMPENSATION” = salary for a year
    (two winners — prize valued at $50,000)
  • “AUTOPAYNUT” = car payment for a year
    (five winners — prize valued at $5,000)
  • “CHEWRENCY” = free Snickers candy bars
    (10,000 winners — prize valued at $1.09)

Now, as a friend pointed out to me, this is kind of like gambling. But at least when you play this lottery, even if you don’t win you get candy!



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7 Responses to “Another Reason to Love Snickers: Snackonomics”

  1. 1
    Robert B. says:

    NICE marketing package! Very cool! I am jealous.

    I read the front cover as “Snackaholics” at first glance(which would have been cool).

  2. 2
    Pam Walter says:

    What a great promotion and smart marketing strategy.

  3. 3
    Nadine Velazquez says:

    Oh my gosh this is so neat! I want to buy this! How can I get my hands on this. Thanks for helping me make this discovery.

  4. 4
    wine blog says:

    Snickernomics 101!! Can I take this class in college!

  5. 5
    u8mypinkcookies says:

    this is so cute!

  6. 6
    Elaine From Cookware Help says:

    I really like this idea bit like charlie and the chocolate factory with it’s golden tickets

  7. 7
    Amy B. says:

    LUCKY! I want one too! :-( Snickers is my all-time favorite!

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