All right, someone out there (and forgive the stereotypical assumption, but Iâ€™m thinking itâ€™s one of the lady-folk) has found Aladdinâ€™s lamp, because calorie-free chocolate has arrived! Unfortunately, it comes with this official Candy Addict caution: Granted wishes donâ€™t always take the form you expect them to.
Brainy Harvard professor and inventor David Edwards has recently unveiled Le Whif, a breakthrough creation that allows chocoholics to inhale (through their mouths) chocolate particles (or, letâ€™s call a spade a spade here, powder) so minuscule that they deliciously dust the sides of oneâ€™s mouth and tongue without so much as registering on the calorie scale. Itâ€™s an intriguing concept thatâ€™s kind of hard to imagine in practical form, so my interest was piqued when I was offered the chance to sample this fantasy product.
A few days later, I received a USPS envelope containing some Space Age-y packages and a basic PR product card. No note or instructions or suggestions as to how one might want to approach Le Whif. Fortunately, I was able to find a (surprisingly detailed) how-to guide buried in the FAQs of their website and, along with a carefully heeded (and much appreciated) warning not to inhale too vigorously for fear of coating the inner workings of my respiratory system with chocolate dust, I forayed into the world of no-cal candy.
Unsurprisingly, what this amounts to is chocolate air. In a cute but not especially Earth-friendly plastic tube. Le Whif comes in four flavors: plain chocolate, raspberry chocolate, mint chocolate, and mango chocolate, three of which I got to sample.
Plain Chocolate (or â€œAmerican Whifâ€)
What can I say? It tastes like chocolate. I guess I expected it to be slightly bitter, like cocoa powder, but it wasnâ€™t. It was good. I daresay it was the most delightful puff of chocolate air Iâ€™ve ever had.
Mint Chocolate (or â€œEnglish Whifâ€)
Mmm, refreshing. A typical mint/chocolate experience. Felt like a little snow flurry in my mouth. Iâ€™m not sure if this combo is endemic to Britain but, truth be told, it conjured up stronger images of Switzerland for me.
Mango Chocolate (or â€œCaribbean Whifâ€)
Again, good flavor here. It wasnâ€™t outright mango-licious but, sure, it felt a little Island-y.
Once I got the hang of it, the Le Whif contraption was relatively easy to master. They say that it contains approximately four chocolate puffs, but I found two emptied it pretty sufficiently. And while they suggest that, between puffs, you can close Le Whif and store it in your pocket, I think Iâ€™d likely want to slap anyone who felt the need to save their second puff â€œfor later.â€
Overall, I was underwhelmed by Le Whif. Itâ€™s an exemplary replacement for air, less so for candy. The approximately three seconds of excitement I got from it hardly seem worth the price (over $2 per canister and currently only available through their website), though it seems tailor-made for extreme dieters and those having trouble quitting smoking because they just miss the inhaling part too damn much. So that’s my expert opinion, which I will couple with this official Candy Addict plea: Someone please get that genie back in its bottle before it unceremoniously bastardizes other good things like cheesecake, Christmas, and sex.