Comments on: Candy Review: Yorkie Bar

By: Sea Hag

Sea Hag — Mon, 03 Nov 2008 21:30:39 +0000

I ate one of these bars before because I am a TOTAL PUNK RAWKER and don’t bow to authority. That being said, I thought it was pretty bad, overly-sweet and gritty. That burning sensation in your throat is the onset of diabetes.

By: Mike

Mike — Mon, 03 Nov 2008 16:30:12 +0000

I don’t think ‘British’ people are a bit…you know. I enjoy a lot of British chocolate and am willing to pay a premium to enjoy it here in America. I just want to make that clear so that you understand that my opinion of this bar is not influenced by my opinion of British people or even by the Yorkie marketing campaign.

This bar is absolutely horrible. It’s a huge block of sickly sweet chocolate that I have no desire to finish. Not because I am a girl or a wuss, but because it is just awful. The unimaginative and boring state of the chocolate bar is the reason that a clever wrapper is needed. If they were honest and said the truth, the wrapper would read

“A boring, sickly sweet, huge hunk of chocolate. We blew it with this one. Please enjoy a Lion bar or a Toffee Crisp instead.”

By: Robby

Robby — Mon, 03 Nov 2008 14:50:23 +0000

Hey Adele, thanks for the background on this bar. I certainly concede that the marketing campaign could totally be lost in the states as I was just walking down a candy aisle and saw this bar with no context for it. I also do get the premise of the slogan, but even if it’s in jest, it still stereotypes both men and women, which is what I object to more than thinking it is a deliberate attack by nestle. I do agree with you though that it is a great tasting bar. Have you tried the raisin and biscuit or honeycomb variations?

By: Adele

Adele — Mon, 03 Nov 2008 14:36:19 +0000

I’m actually from York in England, the original place where Roundtrees was created and I think you have the TOTAL wrong end of the stick with this product. I know the guy who came up with this marketing campaign and if you saw the adverts and other merchandise that this chocolate bar contained you would probably understand it more. The fact it is ‘not for girls’ is because it’s an enormous, chunky chocolate bar not a creamy nibbly bar. It’s no nonsense and ‘manly’ and something girls/whimps supposidly can’t handle.
There was actually a limited addition pink bar out for a while especcially for women if they wanted it, and the other bars contain slogans such as ‘no handbags allowed’ etc. I don’t think it’s necessarily aimed at girls, it’s supposed to be for people who couldn’t hack a massive chocolate bar because they were too chicken.
I know Britain certainly havent been offended because that new packaging has been around for about 7 years or so, and its certainly a great chocolate bar!!

I guess you may think ‘British’ people are a bit…you know.. but we just think its a joke.
Hope this may explain our weirdness some more, I think its certainly a better name than ‘oh Henry!’

By: ButterflyKyss

ButterflyKyss — Mon, 03 Nov 2008 14:13:50 +0000

I do wonder though… is it maybe some sort of elaborate reverse-psychology campaign? I mean, I’ll admit, when I first saw the side of the bar, against all better judgment, my brain instantly thought, ‘oh yeah? Well if I find one, I’m going to eat it anyways!’.

But the more I thought about it, the more I wonder if that isn’t what they *want* women to think…

Okay, now my brain hurts from over-analyzing bad marketing. I need chocolate… :P