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Candy for the Cure: Breast Cancer Awareness Month

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Breast Cancer M&M’s
As you wander around the candy aisles this October, you’ll no doubt notice an array of Halloween-themed bags, with pumpkins, spiders, and bats climbing atop your favorite candy bars. But another color might catch your eye amidst the array of bright orange Halloween bags: the color pink, the official color of National Breast Cancer Awareness Month.

Throughout the month of October, several major candy companies are joining the fight against breast cancer by releasing limited-edition products designed to raise awareness as well as funding toward breast cancer research. My M&M’s will be donating 10% of its “Promise Blend”, an online-only mix of pink and white M&M’s imprinted with a “running ribbon” on one side and “For the CURE” on the other, to the Susan G. Komen Foundation for the Cure, an organization dedicated to finding a cure for breast cancer. As with all My M&M’s products, personalized messages are also available on the Promise Blend M&M’s, to allow customers to send messages of encouragement and inspiration to loved ones.

Dove Chocolates are also supporting the Susan G. Komen Foundation through their Promises of Hope, a limited edition Dove Promises release that will feature both milk and dark chocolate Promises, wrapped in pink foil and featuring messages of hope written by breast cancer survivors. Dove also encourages customers to go online and create their own inspirational message to add a personal touch to the fight against breast cancer.

If you’re a NASCAR fan, you might want to tune in October 11 – Kyle Busch, who drives the M&M’s race car, will be driving a specially painted pink vehicle that day with the Susan G. Komen Foundation logo on the side as a show of support for breast cancer research.

Hershey will also be “going pink” to celebrate Breast Cancer Awareness Month – limited edition Hershey’s Kisses, York Peppermint Patties, Hershey’s Syrup, Hershey’s Nuggets, and Reese’s Peanut Butter Cup Miniatures will all be placed in pink packaging as a show of support. York Peppermint Patties are even going one step further – for the first time, the inside of a York Peppermint Pattie will be dyed pink!

Hershey will also be hosting a 4-day, 220-mile bike ride called the “Hershey Tour de Pink” between October 3-October 6, as a means to raise money for the Young Survival Coalition, an organization dedicated to advocating research and peer outreach for young women affected by the disease.

Candy has always been a source of happiness for me, and it makes me even happier when the candies I love decide to put some extra goodness into their products by raising funds, awareness, and hope. So as you stock up on Halloween goodies this year, you might want to throw a few pink packages into your cart. Not only will you make a few trick or treaters happy, but you’ll be helping millions of others who are searching for a cure. And that is pretty sweet.

Breast Cancer Awareness Sites:

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2 Responses to “Candy for the Cure: Breast Cancer Awareness Month”

  1. 1
    Philly says:

    The Hershey Kisses with the special pink ribbon wrappers are soooo cute :D

  2. 2
    Christine Bradley says:

    My son recently passed away from a childhood brain tumor and I was wondering how I can get the same products in gray for brain tumors and gold for childhood cancer. With nation wide support breast cancer is highly curable. Childhood Cancer and brain tumors are not. I am in the midst of creating a non profit organization that will be frequenting Childrens Hospitals. I would like to have a candy to give to the kids that says the world is trying to help.
    Thank you for your time

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